6 minute read posted by Andrew Craig are one of the North East's most established and trusted independent agencies. But even the best-known names go quiet between instructions - and quiet is expensive. This is the story of what changed when they decided to stay visible every single day.
Client snapshot
Agent: Andrew Craig | Location: North East England | Period: April 2026
Services: Estate Apps website, Google Business Profile automation, Property AdVantage Standard
Website: andrewcraig.co.uk
All traffic went to andrewcraig.co.uk. Every visit, every enquiry, every relationship - theirs to keep.
The challenge
Andrew Craig is a long-standing, multi-branch agency with deep roots across the North East. Homeowners in the region know and trust them. But trust alone does not win instructions in 2026.
Like most established agents, their marketing had a pattern that was quietly costing them. A new instruction would go live and activity would spike - posts, boosts, ads. Then the listing went under offer. And the marketing stopped.
The problem is not what that does to your metrics. It is what it does to your market. Homeowners think about moving for months before they act. They notice who keeps showing up. When they are finally ready to call someone, they call whoever has been consistently front of mind. If your marketing disappears between instructions, that is not you. It is someone else.
The approach
Property AdVantage Standard was the engine. The goal: keep Andrew Craig visible to the right local people every day - not just when a new property came on.
The results and what they mean
12,400 visits in a single month. Roughly 400 every day - to andrewcraig.co.uk, not a portal. Andrew Craig's website, their enquiry path, their conversation to have.
8,000 local people reached consistently across the month. Not from a single post or a one-off boost - sustained reach, building the kind of familiarity that means a homeowner already knows who they are calling before they start looking for an agent.
7.4 average views per person is the figure that matters most commercially. A homeowner who has seen Andrew Craig seven times this month does not experience the next touchpoint as an ad. They experience it as confirmation of something they already know. That shift - from vaguely aware to quietly confident - is what shortens the gap between first contact and instruction.
3,517 of those visits came from warm audiences - people who had already engaged with Andrew Craig content and returned. These are not cold enquiries arriving with no context. They are people further along a decision that is already in motion.
Why it works
The pattern most agents fall into is not about effort or quality - it is about timing. Marketing runs when there is something to show. When there is not, it stops. The audience built during a busy period quietly disperses. The next instruction cycle starts from scratch.
Property AdVantage removes that pattern entirely. Every live listing feeds automatically into the campaign. When a property sells, it drops out. When a new one comes on, it goes in. The result is that Andrew Craig's brand stays in front of the right local people regardless of what the pipeline looks like on any given week.
The warm audience Andrew Craig built in April does not reset in May. It grows. Each month it becomes easier and cheaper to reach - and the quality of enquiry that comes from a warm audience is materially different from what arrives via a cold portal click.
Property AdVantage Premium takes this further by connecting directly to the CRM - so that every existing contact in Andrew Craig's database automatically becomes a targetable audience on Facebook. Past buyers, previous vendors, historic enquiries. People who already have a relationship with the brand, kept visible without any manual effort.
👉 Learn more about Property AdVantage
Key takeaways
- Andrew Craig's reputation brought people to the door. Consistent visibility made sure the door was open when they arrived.
- 7.4 views per person is not a reach metric. It is the frequency at which a name becomes the obvious choice.
- 3,517 returning visits means 3,517 conversations that started before the first phone call.
- Every visit to andrewcraig.co.uk builds an audience Andrew Craig own. Portal visits build the portal's audience.
- The warm audience from April makes May's campaigns more effective. That compounding does not stop.
- This is Property AdVantage Standard. There is a Premium tier for agents who want to extend this to their existing CRM contacts.
Services used
Property AdVantage Standard
Ran Andrew Craig's property advertising automatically - every live listing promoted across Facebook and Instagram, every click routed back to andrewcraig.co.uk, warm audiences built and retargeted continuously.
Estate Apps website
The destination for all campaign traffic. Andrew Craig's own site - where they set the experience, take the enquiry and keep the relationship rather than passing it to a portal.
Google Business Profile automation
New listings, sold and let updates and blog articles published automatically to Google Business Profile - keeping Andrew Craig consistently active in local search without any manual input from the team.
Want results like this for your agency?
If your marketing only runs when you have something new to push, you are missing the homeowners who are six months from deciding to move. Property AdVantage keeps you in front of them every single day - automatically.
