Google Business Profile integration
for estate and letting agents

Most have a Google Business Profile. Very few keep it active.

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No pressure, no hard sell

Turn your Google Business Profile into a local lead engine

Your Google Business Profile is often the first thing sellers, landlords, buyers and tenants see - yet keeping it active can feel like another job. When your profile sits idle, you drift down the local map pack and lose high-intent clicks, calls and credibility.

Our automation keeps your profile fresh with property updates, blog posts and verified reviews. Regular activity signals relevance and trust to Google, helping you appear more often when people search in your area.

More visibility, more calls and a reputation that builds itself - at no extra cost on our top-tier websites or as a standalone subscription.

Because trust is built long before the first call is made.

What's included

Why Google profiles drift (and how we fix it)

Visibility slips

Without regular updates, your profile looks less relevant to Google and drifts down the local search results.

Engagement dwindles

Inactive profiles see fewer clicks; potential clients opt for agents who look active and engaged.

Calls slow down

With no new posts or reviews, trust erodes and fewer calls come through.

It's not because you're bad at marketing - it's because consistency is hard to maintain manually.

Our automation keeps your Google presence fresh and credible without adding to your workload.

Why activity on Google makes a difference

Google Business Profiles aren't static listings. They're live entities.

When a profile stays active:

It appears more credible at a glance
It's more likely to be interacted with
It drives more clicks to your website
It generates more direct calls from Google itself

You don't need gimmicks.

People aren't always moving neatly from Google → website → enquiry anymore.

They decide whether you feel credible inside Google, before clicking anywhere.

You need consistent, relevant signals that show your business is active and trusted.

That's what our automation solves.

Google Business Profile automation by Estate Apps

This is a done‑for‑you system that keeps your Google Business Profile active without relying on someone remembering to post.

It’s not about flooding Google with content. It’s about staying visible, relevant and credible over time. Once connected, it runs quietly in the background while your team focuses on running the business.

Are you an ESTAS client? We go even further by automatically surfacing your hard‑earned reviews. See how your ESTAS feedback shines.

What's included

Automatic posting of available properties

As soon as a property enters your feed, our integration creates a Google post with the key details and a direct link back to the live listing on your website. Buyers and tenants can click through to book a viewing or request more information right there.

Because the process is fully automated, you never have to remember to post. Each new listing gets instant visibility on Google, and your team is free to focus on conversations with high‑intent leads instead of repetitive admin.

Smart posting for sold and let properties

When a property becomes unavailable, the messaging changes automatically.

Instead of promoting the property, the post reinforces recent success and links to your valuation page, helping turn outcomes into future opportunities.

Consistent activity even when stock is low

Your profile doesn't go quiet just because everything's sold or let.

Momentum and credibility are maintained regardless of stock levels.

Content beyond property listings

Your Google profile can also feature:

  • Blog articles, linked back to the full article on your website
  • Area guides, linked to the relevant local pages

This keeps your profile useful, local and relevant, not just sales-focused.

Direct links back to relevant website pages

Every post links somewhere intentional:

  • Live listings → property detail pages
  • Sold/let updates → valuation pages
  • Blogs → full articles
  • Area content → area guides

No generic links. No dead ends.

Reviews that actually work for you

ESTAS reviews, Facebook reviews and video testimonials integrated so your strongest proof points appear where people are already looking.

Google reviews aren't included because we felt it would be weird posting them back to Google itself! 🙂 However, we do have some cool ideas around this to make them more visible.

A genuinely active Google Business Profile

Regular activity helps support:

  • Increased visibility
  • Higher click-through rates
  • More direct calls from Google

All without manual posting.

No per-branch fees

Pricing is based purely on property volume, not how many offices you operate.

Make your ESTAS reviews work harder

Too often, amazing ESTAS reviews sit unseen in a single portal. Those hard‑earned stories of trust, service and real customer experience don't reach the people comparing agents.

We're huge fans of ESTAS reviews because they're independently verified - a genuine reflection of your customer service.

By integrating these reviews into your Google posts, they do more than sit in one place. They become part of a dynamic, always‑on presence that builds credibility when it matters most.

If you’re an ESTAS client, this alone is a powerful reason to switch this on.

Estate Apps has won ESTAS Best Website Supplier eight years running and works with 300+ independent agencies across the UK.

Instant credibility

People trust reviews as much as personal recommendations, and positive feedback can be the deciding factor in winning new business.

Surfacing ESTAS alongside other reviews reinforces your reputation when potential sellers or landlords are comparing agents.

Showcase your strengths

ESTAS testimonials highlight what clients love about working with you.

Sharing them alongside Google and (soon) Facebook reviews turns service excellence into a clear differentiator.

Zero extra work

Our integration pulls in your latest ESTAS reviews automatically, formats them for Google posts, and blends them with your other updates.

You stay focused on your clients while your reputation does the talking.

Here's how it looks in a Google Business Profile:

ESTAS reviews in Google Business Profile
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No obligation. Transparent pricing.

Facebook reviews are being added as part of the wider review integration.

That means:

This service isn't static. It's designed to grow with your marketing stack.

How it works

1

Connect your Google Business Profile

We’ll walk you through Google’s official authorisation so you never share your username or password.

It takes seconds to grant limited permission, and you can revoke access any time - set it up once and you’re done.

2

Automation goes live

Your updates go out automatically as soon as new listings, sold/let properties, reviews, blogs or area guides are published.

Each post includes the right call to action and a link back to the matching page on your website, so your Google profile always reflects your latest activity without any extra work.

3

Visibility builds over time

Regular posts signal relevance and trust to Google, boosting your visibility, engagement and calls.

Automation runs quietly in the background so you can focus on clients while your profile consistently shows you’re active and reliable.

Why this makes sense

Manual posting:

  • Takes time
  • Slips when things get busy
  • Rarely stays consistent

Third-party suppliers:

  • Add monthly cost
  • Often post generically
  • Still rely on people and schedules

This automation:

  • Removes the task entirely
  • Maintains consistency
  • Links directly back to your website
  • Replaces effort, not adds to it

Pair this with Property AdVantage for automated Facebook and Instagram advertising alongside your Google presence.

And if you're on our top-tier website package, it's already included.

Simple, transparent pricing

Included with Estate Apps top-tier website subscription

£0 extra per month

One supplier. One system. One invoice.

Website, SEO/AI foundations and Google Business Profile working together like a well-oiled machine.

Explore website services

Standalone Google Business Profile automation

£80 per month includes up to 100 properties

+£20 per additional 100 properties, per month

Designed for single and multi-branch agents. Corporate groups with 10+ branches – speak to us.

For agents not yet using an Estate Apps website.

All pricing excludes VAT

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  • ✔ No per-branch fees for standard agency setups
  • ✔ Multi-branch ready
  • ✔ Pricing scales primarily with property volume

Whether you operate one office or multiple branches, the cost is driven by your property stock, not simply how many locations you run.

Most agents cover the monthly cost with a single instruction.

Who it's for

Ideal if:

  • You want your Google profile to stay active without effort
  • You want to get more exposure on your hard-earned ESTAS reviews
  • You want more clicks and calls directly from Google
  • You want reviews to work harder
  • You want automation, not another job

Not ideal if:

  • You're happy managing everything manually
  • You expect instant results overnight
  • You don't value Google as a decision-making touchpoint

Google visibility insights

Want to understand how Google Business Profile activity helps estate agents appear more often in local search results and Google Maps?

Here are a few useful insights from our blog covering Google visibility, reviews, profile activity and how consistent updates can strengthen your presence online.

Frequently asked questions

Do you only post property listings?

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Nope. Property listings are part of it, but we also post blog articles and area guides that link back to relevant pages on your website. Keeps your profile active and useful even when stock's low, which is exactly when you need it most.

What happens when a property is sold or let?

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The post automatically changes focus. Instead of "come view this", it becomes "we sold/let this - we can do the same for you". Links to your valuation page. Turns past success into future instructions. Clever, right?

Do posts link back to my website?

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Yes. Every single one. Live listings go to property pages. Sold/let updates go to valuation pages. Blog posts go to the full article. Area guides go to area pages. We don't do generic links or send people to your homepage to wander around confused.

Does an active Google profile actually generate calls?

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Yes. More activity typically means better visibility, more clicks, and more direct calls from Google. Results vary depending on your area and competition, but one thing's certain: inactivity definitely hurts you. Google rewards consistency. We provide consistency. Simple.

Do you charge per branch?

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No. That would be annoying. Pricing is based purely on property volume. If you have 200 properties across 5 branches, you pay the same as someone with 200 properties in one branch. Fair's fair.

Is this included if I move my website to Estate Apps?

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Yes. It's included at no extra cost on our top-tier website package. One supplier, everything works together properly, no extra fees. That's the whole point.

Is there a contract?

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No long-term contracts. Stay because it works and you're getting value, not because we've trapped you with 12 months of fine print.

Do you provide Google Business Profile management services?

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No, this isn’t a traditional “management” service.

Most management services rely on someone manually posting updates. Our integration achieves the same outcome - and more - but does it automatically and consistently.

It covers:

  • Available listings as soon as they’re launched
  • Sold and let properties, with CTAs switching to valuations
  • Reviews, including video testimonials, ESTAS reviews and soon, both Facebook and Google milestones
  • Blog articles and other website content

All posts link back to the correct pages on your website.

Because it’s automated, it runs reliably in the background.

If you already use a third-party management provider, our integration can sit alongside it with no issues. We can also recommend a trusted management partner if needed.

Do I need both automation and management?

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Not necessarily.

Automation handles consistency and coverage – keeping your profile active with the right content and links at the right time.

A management service focuses more on hands-on tasks like replying to reviews, adding photos and profile housekeeping.

Some agents use automation on its own. Others combine it with management for a more hands-on approach. We’ll help you decide what makes sense based on how involved you want to be.

Do Google posts affect my search ranking?

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Yes. Regular posts and updates signal relevance and trust, helping your profile appear more often in local searches.

Why integrate ESTAS reviews?

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Independent reviews build trust and influence decisions. Positive reviews can be the deciding factor in choosing an agent.

Will you post my Google reviews back to Google?

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No. Google's policy discourages reposting Google reviews. We focus on ESTAS and Facebook reviews.

Book your discovery call

Fill in the form below and we'll be in touch to discuss how our Google Business Profile automation can work for your agency.

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20-minute call. No sales pitch. Just straight answers about what's actually holding you back.

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