Automated property advertising for estate and letting agents
Always-on Facebook & Instagram ads powered by your CRM
No portals. No dashboards. No manual posting.
No pressure, no hard sell
Your listings. Your brand. Live on Facebook, Instagram, and Google - automatically.
Estate Apps powers the tech. Paul Long delivers the ad strategy.
Together, we've built a marketing engine that turns every property into a high-performing campaign - updated hourly, targeted intelligently, and designed to generate real leads, not just clicks.
💥 Why most estate and letting agents struggle with paid ads
You list a property.
You boost posts.
You wait… and hope.
Without automation and smart targeting:
It's frustrating. Especially when you're already juggling viewings, valuations, staff, and instructions.
Meanwhile, the instruction goes to the agent who stayed visible.
If this feels uncomfortably familiar, you're not alone.
🚀 Meet Property AdVantage
Property AdVantage is an automated property advertising system built specifically for UK estate and letting agents.
This isn't another ads platform you need to learn.
It's a system that runs automatically in the background.
Built by Estate Apps and Paul Long, it connects directly to your CRM and promotes every listing across Facebook and Instagram without you lifting a finger.
Every time you add or update a property, ads go live automatically.
No manual posting. No boosting. No guesswork.
What you get:
Listings promoted automatically every hour
Whether a property goes live at 9am or midday, it's already reaching the right audience by the afternoon
Ads shown to buyers, sellers, landlords and tenants in your area
AI-optimised targeting and retargeting
Consistent visibility, even when you're busy
Property CRM integration with setup handled for you
Click-throughs and traffic directed straight to the relevant page on your website
Leads sent directly to you, not a portal
Trusted by 100+ UK estate agency brands
Hear from Michelle at JDG Estates and Ross at Chartwell Noble about how Property AdVantage has performed for them so far.
⚙️ How Property AdVantage works
Connect your CRM
We handle the setup for you. We'll only need you involved when authorising access to Facebook, the CRM feed and your Google Business Profile. All 20+ UK property CRM's are supported – the most popular CRM's include Street, Apex27, Vebra Alto, Reapit, Expert Agent, Jupix, 10ninety and we integrate with them and more.
Go live
Your property listings populate proven Facebook and Instagram ad carousel templates and begin running automatically. Ads are shown to people that have shown an interest in properties in your area, or visited your website before.
Track results
Every click, enquiry and lead comes straight to you. Every ad links back to your website, not a portal. You own the traffic. You own the data. You'll get a monthly report on how the ads are performing. You can pause, tweak or cancel at any time. No lock-in contracts.
What to expect
Once everything is connected and live, Property AdVantage runs quietly in the background. Most agents begin to see engagement within a few days, with enquiries following shortly after. From there, it becomes a consistent, always-on layer of marketing that keeps your listings and brand visible as your stock changes. There's nothing for you to manage day-to-day. It's designed to work automatically while you focus on running your agency.
💎 Upgrade to Property AdVantage Premium
For agents ready to dominate local visibility.
Premium builds on the automation you already love and supercharges it with deeper targeting, powerful lead capture, and round‑the‑clock retargeting.
Your listings don’t just get seen; they’re shown to the people most likely to instruct you - again and again.
What's included
- Google Business Profile integration – promotes both your properties and blog posts to Google.
- Mobile‑optimised lead‑generation landing pages – designed to convert casual scrollers into qualified prospects.
- Enhanced property feeds – supports segments like “no chain” and other high‑intent categories.
- Instant lead alerts – every enquiry lands directly in your inbox for immediate follow‑up.
- Multi‑segment engagement – campaigns tailored for sellers, buyers, landlords and tenants.
- Dynamic CRM audiences – automatic custom audiences built from Street and Apex27 data, updated as your stock changes.
- Two‑way CRM integration – leads from your landing pages are pushed back into Street and Apex27 CRM's, plus, where applicable, into the Valpal and LeadPro lead management platforms.
Everything in Standard, plus:
Premium doesn’t just broadcast ads – it listens, learns and adapts. We build custom audiences from your Street and Apex27 data and automatically refresh them as your stock changes.
When a lead comes in, it’s pushed straight back into your CRM and (optionally) into your lead management platforms like Valpal.
Less manual entry, more meaningful conversations.
No obligation, we’ll show you what’s possible with your data
💰 Transparent pricing
Simple pricing. No contracts. You control your ad spend.
Property AdVantage Standard
£300 setup
£80/month (Estate Apps website clients save £20/month)
£100/month (non-Estate Apps website clients)
Includes hourly CRM feed, Facebook & Instagram ads, and retargeting.
All pricing excludes VAT
Property AdVantage Premium
£480 setup
£250/month (Estate Apps website clients save £50/month)
£300/month for up to 100 properties (non-Estate Apps website clients)
+£20 per additional 100 properties, per month
Premium includes all Standard features plus Google integration, landing site, lead automation, CRM audiences and form integration (where possible).
All pricing excludes VAT
- ✔ No per-branch fees
- ✔ Unlimited branches supported
- ✔ Pricing scales only with property volume
Whether you operate one office or multiple branches, the cost is based purely on how much stock you have, not how many locations you run.
Most agents cover the monthly cost with a single instruction.
Ad spend is billed directly from your Meta account (typically £90–£180/month at £3–£6 per day).
🌟 Why agents choose Property AdVantage
In short:
Local visibility that doesn't quit
Zero manual effort
AI-optimised targeting
Trackable ROI from day one
Your brand stays visible even when you're not actively marketing.
Built for independent agents where time and budget are crucial factors.
🤝 Built by Estate Apps and Paul Long
Estate Apps
Independent prop-tech innovators powering 300+ UK estate agency websites.
Together, we bridge the gap between proven digital marketing strategy and reliable automation.
Paul Long
One of the UK's most experienced Facebook advertising specialists for estate agents.
Paul has refined what actually works in property advertising over 5 years managing campaigns across the country.
We built Property AdVantage because relying too heavily on portals had become the norm. There had to be a smarter way – automated, hands‑free and cost‑effective – to reach the right people without wasting time or money.
Frequently asked questions
About Property AdVantage
What exactly is Property AdVantage?
+Property AdVantage is an automated property advertising system that promotes your listings across Facebook and Instagram the moment they go live in your CRM. Once set up, it runs quietly in the background. No manual posting. No boosting. No daily management.
Is this just boosted posts?
+No. Boosted posts are manual, inconsistent and largely guesswork.
Property AdVantage uses:
- Automated CRM feeds
- Proven ad templates
- AI-optimised targeting and retargeting
Your listings are shown to the people most likely to engage, not just whoever happens to be scrolling.
Do I need to be tech-savvy to use this?
+Not at all. There's no dashboard to learn and nothing for you to manage day to day. We handle setup, testing and ongoing automation.
Paul Long & Estate Apps
Who is Paul Long?
+Paul Long is one of the UK's most experienced Facebook advertising specialists for estate agents. He's spent years refining what actually works in property advertising, not just what looks good on paper.
What is Estate Apps' role?
+Estate Apps provides the technology, automation and CRM integrations that power Property AdVantage. We make sure the system runs reliably, scales properly, and integrates cleanly with your data.
Who am I actually working with?
+You're working with both:
- Paul Long designs the advertising logic and strategy
- Estate Apps builds and maintains the automation engine
You don't need to coordinate between us. We work together behind the scenes.
Who provides support?
+Estate Apps handles:
- Setup
- Technical support
- CRM integrations
- Ongoing system performance
You always have a clear point of contact.
CRM Compatibility
Which CRMs does Property AdVantage work with?
+Property AdVantage integrates with most major UK estate agency CRMs, including:
- Street
- Apex27
- Greenhouse OS
- agentOS
- Expert Agent
- Jupix
- Vebra Alto
- Reapit
- 10ninety
- And others that provide property feeds (ideally in API/XML format), status updates, and media access
If you're unsure, we'll confirm compatibility on your strategy call.
Are there limitations with some CRMs?
+Yes, and we're upfront about that. Some CRMs:
- Delay feed updates
- Don't have full API access which limits the ability to drop leads straight into the CRM
Where limitations exist, we set realistic expectations upfront and explain what's possible before you commit. No surprises after setup.
What happens if my CRM changes?
+We'll advise on the best approach and, where possible, reconfigure the feed to keep ads running smoothly. There is usually a one-off cost for the time going into the CRM switchover.
Ads, Budget & Control
Who pays for the ad spend?
+You do, directly to Meta (Facebook). This keeps everything transparent and means:
- You own the ad account
- You control the budget
- There's no markup on ad spend
How much ad spend do I need?
+Most agents start with around £3-£6 per day (£90-£180/month). We'll advise based on your patch, stock levels and instruction goals. You can increase, reduce or pause spend at any time.
Can I control what gets advertised?
+Yes. Listings are pulled automatically from your CRM, but we can:
- Exclude specific properties
- Adjust filters so for example, only listings over a certain price bracket
- Provide a specific feed for "no-onward chain" - a really popular feed
Can I pause or cancel the service?
+Yes. There are no long-term contracts. You can pause or cancel with notice.
Leads, Results & Tracking
Where do enquiries go?
+Leads go directly to you. Depending on setup, this may be:
- Your website
- A smart lead capture page
- Email notifications
- Your CRM (where possible)
Nothing is routed through portals.
How quickly will I see results?
+Most agents see engagement within days and enquiries shortly after. This depends on stock, area and budget, which we'll discuss honestly upfront.
Can I track performance?
+Yes. Via our monthly statistics report, you'll be able to see:
- Engagement levels
- Enquiries
- Traffic driven back to your site
We focus on visibility and lead quality, not vanity metrics.
After-sales & Ongoing Support
What happens after I sign up?
+We:
- Confirm CRM access
- Configure your feed
- Test ad delivery
- Go live
Most setups are completed within 28 working days.
Do I need to upload new creatives?
+No. Your property data powers the ads automatically. Templates are already optimised for performance.
What if something isn't working?
+You contact Estate Apps. We'll:
- Investigate quickly
- Adjust what's needed
- Optimise performance
You won't be left chasing support or guessing what's going on.
Is this suitable for single-branch agents?
+Yes. Especially. Property AdVantage is designed to level the playing field so independent agents can compete without throwing time or money at ads that don't convert.
Book your discovery call...
Fill in the form below and we'll be in touch to discuss how Property AdVantage can work for your agency.
Ready to see the difference?
Let's connect your CRM, power up your Facebook and Instagram presence, and turn every listing into a lead opportunity.
