How it all started
Estate Apps was founded in 2011, when most estate agents were still treating their website as an afterthought. Before the smartphone era rewrote property search habits, we saw what was coming - and built one of the UK's first native iOS and Android app solutions specifically for the property industry.
That early instinct to move before the market has defined how Estate Apps has operated ever since.
Growing with the industry
As consumer behaviour shifted from apps to mobile-first websites, Estate Apps shifted with it - developing a dedicated responsive website platform built exclusively for estate and letting agents. Not adapted from a generic CMS. Not bolted onto a CRM. Purpose-built, from the ground up, for the way property businesses actually work.
Today, Estate Apps powers the websites and digital marketing of more than 300 estate and letting agencies across the UK, from single-branch independents to multi-office regional networks.
What sets us apart
We're a focused team - and deliberately so. Every client works directly with the people who actually build and manage their platform. There's no account manager buffer, no support ticket queue that disappears into the void.
We don't take on retail brands, SaaS companies, or restaurants. We know estate agency, deeply - and that singular focus is something our clients feel from day one.
The people behind the work
Adam Evans (Creative Director), Alex Evans (CEO) and Rebecca Steele-Boyce (Project Manager) lead client relationships, design and delivery. Behind them is a wider team of developers, marketers and support specialists who keep everything running - the people you may not always speak to directly, but who you'd notice immediately if they weren't there.
It's a deliberately lean setup. Small enough that nothing falls through the gaps. Experienced enough that it doesn't need to be bigger.
Recognition that means something
We've won the ESTAS award for Best Estate Agent Website Provider eight consecutive years - 2018 through 2025. The ESTAS are peer-voted and independently verified, which is what makes them meaningful to us. We didn't lobby for them. Our clients voted.
Alongside that, we've accumulated over 1,100 five-star reviews and hold a 98.99% customer service rating across 900+ verified ESTAS submissions. We mention these numbers not to boast, but because in a market full of web agencies claiming to specialise in property, independently verified satisfaction at this scale is genuinely rare.
Where we're headed
New chapters are being added all the time. Property AdVantage - our automated Facebook and Instagram advertising system - launched in 2024. Our Google Business Profile automation followed.
More is in development but through all of it, one thing won't change: customer service is at the heart of everything we do. It always has been, and the numbers reflect that - but more than the numbers, it's just how we're wired. When a client needs something, they speak to a person. A real one, who knows their account and actually cares about the outcome.
In an industry where AI-powered support bots are quietly replacing human contact, that's a conscious choice on our part. We're not against technology - we build it. But we'll never use it as a substitute for the kind of service that actually makes a difference to someone's business.
The goal has always been the same: help estate agents compete and win online, without the complexity, the bloated contracts, or the hand-holding that shouldn't be necessary.
Maybe the next chapter involves you.
