Real answers. Real people. Real results.

We're technology people at heart who happen to be pretty good at property. Our founder, Alex Evans, started Estate Apps 15+ years ago after spotting how many estate and letting agents were stuck with clunky, off-the-shelf websites that didn't reflect who they really were.

From day one, our goal has been simple: give independent agents the same digital power as the big corporates - without the contracts, jargon or inflated costs.

That drive has shaped our culture. Every new feature we release comes from listening to clients and asking, "how could we make their lives easier?"

Our team thrives on seeing real results: a new branch launch going smoothly, a record month of valuation leads, another ESTAS trophy on the shelf. Those moments matter to us because they show our work has impact.

We're still small enough to know clients by name, but big enough to keep innovating. And we'll never lose that spark of curiosity that started it all.

❤️ Work with people who actually care about property and progress. Let's have a chat.

Estate Apps provides website-as-a-service for estate and letting agencies. You don't just get a build - you get a partner focused on continuous improvement.

Our core services:

• Design & build - bespoke or template sites built for speed, accessibility and conversion
• CRM integrations - sync automatically with over 20 leading systems including Street, Apex27, Reapit, agentOS, GreenhouseOS, SME Pro, Rezi, Expert Agent, Jupix and Vebra Alto
• Lead tools - exclusive features such as Better Off Calculator and Pre-Market Launch drive valuation enquiries
• SEO + AI readiness - clean code, structured data and fast load times
• Continuous upgrades - new features apply automatically, no rebuild required
• Award-winning support - UK team recognised at the ESTAS for customer service excellence
• Property AdVantage - integrated social media advertising
• Google Business Profile integration - automated content publishing

We also incorporate regular catchups within our service, where we advise on content strategy, blog topics and local SEO so you keep climbing search results long after launch.

👉 Ready for a website that actually works hard for you? Let's start the conversation.

Here's the honest truth: most estate agent websites start with a WordPress template, bolt on a property plugin or five, and call it done. We took a different route.

We engineered our own property-focused platform from the ground up. That means:

• Speed & security - no plugin bloat, no random updates breaking your site
• Reliability - our dev team maintains one shared codebase, so improvements roll out to everyone
• Mobile friendly - with over 75% of website traffic coming from mobile devices, can you afford not to be covered? We don't just mean looking pretty, but usability too
• SEO-friendly - SEO-friendly code baked into our platform which evolves as things change in the search engine world
• AI-ready structure - schema markup and entity tagging make every property understandable to Google and AI
• Integrated marketing tools - from WhatsApp Chat to Better Off Calculator and Pre-Market Launch, all built in, not bolted on
• Eco-friendly UK hosting - daily backups and proactive monitoring included

You get the best of both worlds: a managed platform that behaves like a custom build, minus the maintenance headache.

💡 Want to see what a purpose-built agent site feels like? Book a quick demo.

We believe proof beats promises. Estate Apps websites generate real-world results for agents of every size - from single-branch independents to multi-office networks.

Our track record:

• 300+ active agency sites across the UK
• 8× ESTAS wins, including Supplier of the Year Silver 2025
• 400+ verified 5-star Google reviews

Clients often tell us their new site paid for itself within weeks through extra valuation enquiries.

Beyond the stats, we care about relationships. Most of our growth comes from referrals - which says everything about trust.

⭐ See for yourself: read our reviews or book a quick walkthrough to explore live examples.

Some providers disappear the moment your website goes live. We don't work that way - not even close.

Once you launch, we enter what we call the partnership phase, which is where the real value kicks in. Here's what that looks like:

📅 Structured follow-up after launch

About 4-6 weeks after going live, we schedule your first catchup. This isn't a sales call - it's a genuine check-in to make sure everything is bedding in properly. We'll talk through:

• How the launch has gone
• Any questions or small tweaks
• Early performance or SEO wins
• Anything that's confusing or unclear
• Any initial improvements you'd like to make

🔄 Ongoing catchups every 3-5 months

We proactively arrange regular catchups (every 3-5 months depending on you). These usually cover:

• How to get more ROI from the website
• New features you may not be using yet
• SEO and AI tips specific to your area and competition
• Content opportunities (blogs, guides, landing pages)
• Any upcoming changes in your business
• Performance insights from analytics and search engines

And of course - this is key - you're never limited to these meetings.

Clients book extra chats with us all the time. If you want support, ideas, a quick screen share or a general brainstorm, we're here. Always.

📞 Unlimited support between calls

Drop us a WhatsApp, email or support request anytime. If you need help, ask.

Everything - support, catchups, strategy - is included within your subscription. No upsells. No hidden "account management" fees.

Our model is transparent and built to grow with you.

• Build options: Choose between template or bespoke designs. Templates are quick and affordable; custom builds add more creative freedom
• Monthly subscription: Covers hosting, security, updates, support and new feature rollouts. No extra maintenance fees
• No hidden extras: Everything core to your site is included
• Optional add-ons: Need something advanced like custom API integrations or marketing campaigns? We'll quote them clearly
• Rolling terms: You stay because it works, not because you're tied in

💷 Tell us your goals and we'll give you an honest quote - no jargon, no surprises.

The Better Off Calculator is one of the smartest lead generators we've ever built.

Here's how it works:

1. Engage curiosity: sellers input their property value and your average fee or sale price
2. Show real value: the calculator compares outcomes and displays clear, branded visuals of how much extra they could earn with you
3. Capture the lead: to view full results, users share their contact details - turning interest into an enquiry
4. Integrate seamlessly: data feeds directly into your CRM for instant follow-up

Why it matters: vendors are tired of vague promises. When you show real numbers in your own branding, trust skyrockets.

Clients who use the tool report noticeably higher conversion from website visits to valuations - because it gives homeowners a reason to choose you before even picking up the phone.

💰 Want to see the calculator in action? Book a demo - it's one of our favourite features to show off.

Pre-Market Launch turns property listings into mini-marketing campaigns.

Here's how it works:

• Create intrigue: Photos appear blurred and the address hidden until launch day
• Add a countdown clock: Builds anticipation and shows when the listing goes live
• Collect early leads: Interested buyers can register for updates before portals see the property
• Build vendor confidence: Sellers love seeing buzz before the home is even listed
• Boost engagement: Early enquiries often translate into quicker viewings and stronger offers

This feature positions your agency as proactive and tech-forward while providing valuable data on demand before launch.

✨ Want to see Pre-Market Launch live? Book a demo - we'll show you how it builds hype and captures leads.

SEO isn't a bolt-on at Estate Apps - it's built into everything we do. From the way pages are structured to the words that appear in your titles, every element is designed to help your site perform organically.

Here's how we make it work:

• Clean, semantic code: Our websites use properly nested HTML and schema markup so Google understands your content
• Speed and stability: Every millisecond counts - we optimise images, scripts and caching to keep your site fast
• Local SEO focus: We tailor your content and metadata for your service areas so you show up where it matters most
• On-page control: We can customise meta titles, descriptions and headings easily - at any stage, with no cost to you
• Blog and content strategy: We advise on top tips for blogging and strategy that will help you get found and stand out from the crowd
• No extra charges: Unlike many providers, tips and advice on maximising SEO is part of your monthly subscription, not an upsell

We also monitor evolving SEO best practices, so your website stays compliant with Google's latest standards.

🚀 Want to see how your current site compares? Request a free SEO check-up and we'll show you where to improve.

AI-driven search is changing how people discover agents online, and we're always evolving to keep up with changing trends.

We use structured data markup (Schema.org) so AI tools can read your listings, branch contact details, blog articles, FAQs and content as data, not just text. This clarity helps AI models understand what you do and recommend your pages in responses.

Our entity tagging process identifies and labels key details - like property types, price, area and brand - giving AI systems a richer, more reliable dataset. The result? Better visibility in emerging AI search results.

AI-readiness also extends to performance: fast load times, secure hosting and strong reputation signals (like Google reviews) all increase your site's authority.

We even design our content so that each FAQ can double as a short, structured answer snippet - ideal for AI-generated search summaries.

💡 Curious how AI sees your site? Book a quick consultation - we'll show you exactly what's working and what could improve.

Modern buyers expect instant communication, and WhatsApp makes that effortless.

Our floating WhatsApp chat widget sits neatly on every page, enabling users to start a conversation within a couple of taps. It integrates seamlessly with your phone or WhatsApp Business account, and you can:

• Customise colours, position and welcome messages
• Use our generic version across all pages, but on team profile or property detail pages, display the team member's face and direct contact details
• Route messages to specific team members
• Track conversations as leads in your CRM (using a platform like Agent Connect)
• Display the widget during office hours or any timeframes you like

It's fully GDPR-compliant, secure and easy to update.

💬 Want to make your site more approachable? Let's set up WhatsApp Chat for your agency this week.

Our CRM integrations go way beyond just pulling in property feeds. We connect the full lifecycle from listing upload to lead capture and everything in between.

Here's what "proper integration" means:

• Two-way data flow: Property feeds sync automatically, while form submissions (valuations, contacts, viewings) push straight into your CRM as they happen
• Broad compatibility: We're independent, so we work with all the UK's leading CRMs - Street, Apex27, Rezi, Reapit, Vebra Alto, Loop, agentOS, GNB, Acquaint, EstatesIT, 10ninety, Expert Agent, Jupix, CFP and even lead management platforms like Valpal and LeadPro. Whenever a new CRM appears (or one we've not integrated with before), we usually cover this free of charge
• Zero data loss: No manual re-entry, no missing fields, no lost opportunities falling through gaps with our website form integrations
• Better reporting: Because your site and CRM share data, you can track exactly which features or campaigns drive the most enquiries

This "connected ecosystem" ensures your website and CRM operate as one system, not two platforms held together with duct tape. Your team saves hours of admin every week, response times improve dramatically, and every lead lands exactly where it should.

🧩 Want your website and CRM talking properly? Ask about two-way integration.

Your website should be the hub of your marketing, not an isolated island. That's why Estate Apps integrates with dozens of popular third-party platforms, and that list is always growing.

Here's what's possible:

• CRMs and property listings: Pull property listings directly and automatically out of your CRM to display on your website. The more data we have available to us via the CRM, the more we can do with it
• CRMs and lead management: Connect to Street, Apex27, Reapit, agentOS and others for seamless lead and contact data flow
• Email marketing: Sync leads straight to Spectre, Valpal or Mailchimp for automated follow-ups
• Bookings: Add Calendly so clients can book valuations or viewings directly
• Analytics: Plug in GA4 and Tag Manager for precise conversion tracking
• Maps and geo-location services: Embed Google Maps or Locrating with property pins and live directions
• Custom APIs: Need something bespoke? We'll build secure connectors just for you

Integrations are handled by our developers, tested end-to-end and maintained through your subscription - no patchwork code or plugin chaos.

🔗 Want to see your favourite tools in action? Let's plan your integrations.

Your reputation shouldn't be hidden on a separate reviews page that nobody visits. We put it front and centre, everywhere it matters.

Estate Apps pulls your verified Google reviews straight from your Business Profile and refreshes them regularly. Here's what that means:

• Automatic display everywhere: Reviews appear on your home page, landing pages, branch pages and even within valuation form pages
• Structured data: Every review is marked up with Review schema so Google (and AI tools) recognise your ratings as official trust signals
• Post a Review widget: Make it easy for clients to leave feedback - they can rate and review without hunting for your profile link
• Multi-location smart: Reviews can be grouped by branch for accuracy and transparency
• Always current: No stale testimonials from 2019 - your feed updates regularly and automatically

The result? Social proof at every step of the customer journey, visible to both your audience and search engines. It's hands-free credibility that keeps growing.

⭐ Want your five-star feedback doing more work? Ask us about review widgets.

Your reputation lives across multiple platforms - and we make sure it shines across both your website and your Google Business Profile, all at once.

Our Facebook Reviews integration connects your Meta account to Estate Apps and merges those reviews with your Google and ESTAS reviews into one powerful display.

Here's what that looks like:

• Unified review feed: Combines all verified sources (Google, ESTAS, Facebook) in one consistent, beautiful display
• Regular syncing: Updates automatically as new reviews appear on any connected platform
• Cross-platform sharing: Facebook reviews can also appear on your Google Business Profile
• SEO and AI benefits: Structured data ensures all reviews contribute to your overall online authority

It's a complete reputation display - showing every authentic review from the major platforms in the industry where your brand appears online, all in one place.

💬 Want your five-star feedback visible everywhere? Let's sync your review platforms.

ESTAS is the gold standard for property industry reviews in the UK, and Estate Apps is proud to be the first to do a full integration.

Our direct ESTAS connection means:

• Dynamic review feeds: Show verified ESTAS votes alongside your Google and Facebook reviews in one unified display
• Structured data: Schema markup helps Google understand your awards and ratings, boosting both SEO and AI credibility
• Automatic updates: Reviews refresh automatically as your customers post their feedback into the ESTAS platform - no manual copy-pasting

The integration adds trust everywhere it counts - home page, "About Us" pages and valuation forms. It turns your customer service reputation into a visible marketing asset.

🏆 Won an ESTAS award? Show off those hard-fought votes properly. Connect your account and we'll handle the rest.

Local search is often where potential clients find you first, so consistency between your site and Google listing is crucial. Our Google Business Profile (GBP) integration makes it completely effortless.

Here's what happens automatically:

• Content publishing: Every new blog article, area guide, Facebook/ESTAS review or property launch can auto-publish as a GBP post - keeping your listing fresh and active
• Real-time sync: Update business opening hours directly from your Hub/CMS to your Google Business Profile
• Performance tracking: Soon, view call counts, direction requests and profile views from your dashboard
• Local SEO boost: Consistent structured data across GBP and your website helps you rank higher in map results

The integration saves your team hours every week while improving visibility in local search and AI-powered map listings. It's the kind of behind-the-scenes efficiency that lets you focus on selling houses, not updating profiles.

📍 Want better local visibility with less work? Connect your Google profile and we'll automate it.

Social ads work brilliantly for estate agents - but managing them across multiple tools and dashboards? Not so much.

That's why we've integrated with Meta (Facebook & Instagram) advertising directly:

• Campaign management: Create and manage Facebook and Instagram ads through our Property AdVantage service with Paul Long
• Smart targeting: Reach homeowners ready to sell or landlords looking to let with proven audience strategies
• Seamless CRM connection: Leads from Meta ads flow instantly into your CRM (Street, Apex27, Valpal with more coming soon) for immediate follow-up
• Proven templates: Pre-built ad campaigns for valuations, property launches, and sold/let announcements
• Clear ROI tracking: Automatic pixel tracking and performance reporting so you know exactly what's working

This integration brings real marketing power to your fingertips - less time juggling dashboards, more time closing instructions.

📣 Ready to make social ads actually work? Ask about our Property AdVantage service.

Here's what genuinely sets Estate Apps apart: we don't vanish after launch day.

Think of us as an extension of your team, not just a supplier. Your monthly subscription includes far more than hosting and updates - it includes genuine partnership:

• Regular strategic catchups: We schedule meetings to review your site's performance, discuss what's working and plan your next moves together
• Proactive recommendations: We'll spot opportunities before you do - whether that's content ideas, SEO improvements, AI suggestions or new features that could boost your leads
• Anytime access: Need to brainstorm a new service page? Wondering about local SEO or AI tactics? Want advice on portal strategy? Book time with us whenever you need it
• Direct relationships: You'll work with real people who know your business by name, not ticket numbers
• Honest conversations: We'll tell you what's worth doing and what isn't - because your success matters more than upselling

Our ESTAS awards aren't just for building great websites. They're recognition for genuinely caring about the agencies we work with and being there when it counts.

This is proper customer service - the kind where we're as invested in your growth as you are.

🤝 Want a partner who actually shows up? Let's start the conversation - we're not going anywhere.

Let's be honest - most "support" means submitting a ticket and waiting. That's not how we work.

When you partner with Estate Apps, you get:

• Real people, fast: UK-based experts who understand both property and technology. Most queries are handled within 24 hours
• Proactive guidance: We don't wait for things to break. In our regular catchups, we'll suggest improvements, share new features and help you stay ahead
• Multiple ESTAS awards: Recognition for customer service excellence - because our clients can tell we actually care
• Training and resources: Step-by-step guides, one-to-one guidance, and direct access to our team when you need a hand
• Strategic advice: Not sure what content to write? Wondering if a new feature would help? Just ask - we're here to help you win, not just maintain your site

We're in the business of long-term partnerships. Your success is our success, so we show up when it matters.

Think of it less like "tech support" and more like having a digital team in your corner.

💪 Got a question right now? Message our team - you'll speak to a real human who genuinely wants to help.

With Estate Apps, you don't "launch and leave." Maintenance is included in your service because a great site should keep getting better, not older.

Here's what that means for you:

• Automatic updates: Feature releases, bug fixes and improvements roll out regularly across the platform and you can choose to have them applied (or not)
• Performance monitoring: We track uptime, speed and stability so your visitors always get a smooth experience
• Security management: Continuous patching, firewalls and active protection keep your data safe
• Eco-friendly hosting: Our UK data centres are fast, renewable-powered and fully managed
• Quick responses: Need a tweak or feature? Just ask - we'll handle it

Think of us as your ongoing tech team. You get the benefits of a full development department without the overhead.

🛠️ Want your website looked after properly? Let's talk maintenance.

We provide fully managed, sustainable hosting tailored for estate agents.

• UK-based data centres: Fast, GDPR-compliant and powered by renewable energy
• Daily backups: Automatic recovery keeps your data safe
• Performance optimisation: Continuous tuning for top-tier load speeds
• Scalable infrastructure: Easily handles traffic surges from campaigns or portal listings
• HTTPS secure certificate: An important feature, wrapped up in our pricing
• Complete control: One partner, one monthly subscription invoice

Unlike generic hosting providers, we're involved at every level - from caching to content delivery. If traffic spikes, we scale resources automatically. If new security standards appear, we apply them before you ask.

🌍 Ready for stress-free hosting? Get your site onto our platform.

No two websites are the same - even if they are template designs - so we tailor every project plan to fit your schedule.

• Template builds: Fast and efficient, with CRM feeds and content setup handled by us
• Custom builds: Involves deeper design work, collaboration and testing, so expect a few extra weeks
• Client collaboration: The quicker you send content and feedback, the faster we move
• Milestone updates: Regular check-ins so you always know progress
• Launch support: We help with redirects, analytics and feed integrations before go-live

We don't rush quality, but we do respect deadlines. Whether it's a new branch launch or a brand refresh, we'll map the timeline carefully.

🕓 Got a deadline in mind? Let's plan it together.

Our approach is simple: deliver so much value that you'll want to stay.

• Rolling 30-day terms: No tie-ins or exit fees
• Aligned goals: If we stop performing, you can move on - but we rarely see that happen
• Flexible scaling: Adjust your plan as your business grows or the market changes
• Transparency: No hidden clauses or fine-print traps

Most of our clients have been with us for years because the platform consistently delivers - faster sites, stronger SEO, enhanced AI and ongoing innovation.

📃 Prefer fairness over fine print? Join us on rolling terms - stay because it works.

Many agencies come to us with design mock-ups or brand guidelines already in place. We'll take your creative vision and make it functional, responsive and future-proof.

• Design import: Already have designs in Figma, PSD, XD or Sketch files? We'll code them pixel-perfectly
• Optimisation: We enhance layouts for speed, accessibility and SEO without changing your design's intent
• Hybrid option: Blend your visuals with our tested property search layouts for best performance
• Ongoing care: Once live, your site benefits from regular updates, security and performance tuning

You keep the look you love - we make sure it performs flawlessly.

🎨 Got designs ready? Send them over and we'll make them shine online.

Growth shouldn't mean starting over. Estate Apps is built for scale from day one.

• Multi-branch ready: Add unlimited locations with their own contact pages, staff profiles and property feeds even via multiple CRMs
• Department expansion: Introduce lettings, commercial, land and new homes, a premium-level property offering, mortgage services easily (in fact, pretty much anything within reason)
• Flexible permissions: Assign editing rights for our Hub/CMS to local teams
• Infrastructure that scales: Hosting expands automatically as traffic increases
• Future-proof tech: Regular updates ensure compatibility with new CRMs, search standards and AI changes

You can evolve freely without worrying about performance, storage or redesign costs.

📈 Planning your next branch? Let's map it out together.

We're not WordPress for estate agents - because honestly, there's no point. Building that level of complexity would cost millions, and most agents wouldn't use 95% of it. Instead, we focused on making the pages you actually want to update simple, fast and safe to edit yourself.

Here's how it works:

• Hub (CMS) editing: You can easily update your own blogs, area guides, testimonials (including video), team profiles, landlord and tenant fee pages and CMP certificates
• Smart content control: Every editable section is intuitive - no plugins, no risk of breaking layouts
• Protected pages: Core pages like the home page, selling, buying, landlord and tenant landing pages are editable through our support team. That keeps the design consistent and SEO intact
• Included time: Your subscription tier includes allocated support hours each month, so many content or design updates don't cost an extra penny
• Pay-as-you-grow: If you ever need extra work beyond your included time, we'll quote it transparently before starting

This setup gives you the best of both worlds - control where you want it, support when you need it, and zero risk of accidental chaos.

🖊️ Want to see how easy the Hub is to use? Book a quick walkthrough - we'll show you behind the scenes.

This is one of the most misunderstood areas in the industry, so we keep it transparent.

When you build a site with Estate Apps:

• You own your content - all copy, images, reviews, branding, team profiles, area guides, PDF downloads, fee page content, etc.
• You own your data - CRM data, form submissions, leads, review data where applicable
• You own your design assets if you provided or commissioned them externally

What you don't own is the underlying platform - this is the same for almost every SaaS website provider. It's how we provide continuous improvements, bug fixes, security updates, integrations and new features without charging rebuild fees.

If you ever choose to move providers:

• You take all your content and assets with you
• We provide a full export on request
• Nothing is locked in or withheld
• No buyout fee, no nonsense

Our clients stay because the platform works - not because we trap anyone in. That's why we proudly run on 30-day rolling terms.

🔐 Want the full breakdown? Just ask - we love being transparent.

Every Estate Apps site comes with full analytics built in - without relying on cookies or GA chaos.

We use a privacy-first analytics system trusted across government and EU institutions. It means:

• No cookies needed
• Accurate tracking of visits, goals and events
• Forms and valuation tracking set up automatically
• Top referrers and campaigns identified clearly
• Branch-by-branch insights if you run multiple offices

We also recommend adding Google Analytics, which is yours and yours alone. This is great for longer-term history and for allowing third parties access.

📊 Want analytics set up cleanly? We'll handle the whole thing.

Moving platforms shouldn't mean starting from scratch.

When you join Estate Apps, we can take care of migrating your existing content, including:

• Community or blog posts (where applicable)
• Area guides
• Team profiles
• Testimonials and reviews
• Landlord/tenant information
• About us content

We would always recommend using the migration as an opportunity to fix outdated content, tidy up duplicate pages and reorganise navigation for better user experience and SEO.

To protect your rankings:

• We map all old URLs to new URLs
• We set up redirects for every page (where applicable)
• We preserve authority and backlinks

Content migration is included within your build - no hidden "import fees". We want to launch you strong, not empty.

📁 Want to see how clean your migration could be? We can assess your current site for free.

Absolutely. We offer an optional upgrade called Scripted AI - our brand-trained content engine designed to help you move faster and launch with confidence.

If you don't have time (or simply don't want) to write all the text for your new website, Scripted AI can produce bespoke, SEO-ready copy shaped around your brand, services, tone of voice, and local areas. Every page can be drafted for you - from home pages and landing pages to area guides and service descriptions.

You get polished, ready-to-edit content that serves as a strong starting point, meaning you save hours, keep the project moving, and launch faster with professional, consistent, conversion-focused copy.

We've covered the most common questions, but every agency is unique. Whether you're starting fresh, rebranding or looking to upgrade your current website, we'll tailor the perfect plan.

What happens next:

1. Quick chat: Tell us about your business and goals
2. Personalised demo: We'll show you relevant examples and features in action
3. Proposal and timeline: No hard sell - just a clear plan you can decide on

Our team is friendly, transparent and genuinely excited about what we do. We've helped hundreds of agencies grow online - and we'd love to do the same for you.

✨ Still got questions? Let's chat - no pressure, just possibilities.