Latest insights

Most estate and letting agents don’t think about the real cost of their website - because on the surface, it looks fine. Pages load. Buttons work. Property photos appear. But the biggest issues aren’t dramatic failures....

Most estate and letting agents choose their website design quickly. Templates look clean, the demo works, and everything seems fine… until they try to do something slightly different. That’s when the cracks appear. Rigid,...

Estate and letting agents are constantly juggling valuations, viewings, progression work and tenancy management. With all that happening daily, the website can quietly fall into the category of “it’s fine for now”. The truth...

Estate and letting agents already juggle more than enough - valuations, viewings, tenancy queries, chain updates, marketing, compliance… the list never ends. The website should lighten the load, not add to it. That’s where...

Estate and letting agents know the industry inside out - but even the sharpest operators get caught out by website providers who load everything with upsells, bolt-ons and surprise charges. It’s rarely obvious upfront. You only...

There's something special about this time of year. The inbox slows down (a little), the coffee cups get swapped for mulled wine, and suddenly everyone remembers where their Christmas jumper is hiding. So before the year wraps up...

Why the search game just changed (and what it means for your agency) Remember when "Google it" was the answer to everything? That's changing fast. Your potential buyers aren't starting at Google anymore - they're asking ChatGPT...

Google's Anonymous Reviews Are Here - Here's What Estate Agents Need to Know Right, let's talk about something that's going to change how your agency handles Google reviews. As of November 2025, Google's rolled out a feature that...

If you've seen suppliers banging on about "pushing listings directly to AI", you might be wondering if your next valuation should come from ChatGPT itself. Spoiler: it won't. And if it does, we've got bigger problems. Let's cut...

Reviews: Not just a marketing tool For many agents, reviews are a way to win the next instruction. But smart estate and letting agents also use them as a feedback loop for continuous improvement. A review isn’t just praise (or...