Latest insights from the Estate Apps team
Listening vs taking action: the marketing gap estate agents often miss
6 minute read posted by Alex Evans
on 18th May 2026 One of the things I genuinely enjoy about running Estate Apps is the catch-up calls with our clients. Not sales calls. Not check-in boxes to tick. Just proper conversations - about what’s working, what isn’t, and where there...
430 Five-Star Google Reviews. From a Small, Independent Team.
5 minute read posted by Alex Evans
on 23rd Apr 2026 This week, we crossed 430 five-star Google reviews. All public. All visible. All written by real people in the property industry who've worked with us - some for years, some more recently. Long-term clients. Newer clients....
Local SEO for Estate Agents - How to Win Google Maps, Organic Rankings & AI Search in Your Area
11 minute read posted by Alex Evans
on 20th Apr 2026 Let’s be honest. You didn’t get into estate agency to spend your evenings fiddling with Google Business Profiles. But here’s the uncomfortable truth: if a homeowner searches for an estate agent in your area right now, and...
Anonymous Google Reviews: What Businesses Need To Watch (And Why It’s Not All Bad)
8 minute read posted by Alex Evans
on 16th Apr 2026 Google reviews have always been one of the most powerful trust signals online. They influence where customers spend their money, which businesses Google promotes - and now, quietly, who can actually be seen leaving them. Because...
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Why Online Reviews Matter More Than Ever in 2026
9 minute read posted by Alex Evans
on 13th Apr 2026 The quiet ranking signal your competitors are already using - are you? Online reviews have always mattered for reputation. But in 2026, they're pulling double duty. They now influence something even more important: your visibility...
Why Independent Website Platforms Give Estate Agents a Long-Term Advantage
7 minute read posted by Alex Evans
on 9th Apr 2026 Convenience is seductive. Strategic freedom is powerful. Bundled CRM + website platforms feel efficient. One supplier. One agreement. One login. One less thing to think about on a Monday morning. And honestly? That simplicity...
Trust Signals: Why Reviews, Awards and Online Reputation Matter More Than Ever
9 minute read posted by Alex Evans
on 6th Apr 2026 For years, the digital strategy for estate agents was beautifully simple. Get more Google reviews. Rank well in search. Win more instructions. And honestly? It generally worked brilliantly. But the way people discover businesses...
Is AI Customer Support Making CRM Service Worse?
6 minute read posted by Alex Evans
on 2nd Apr 2026 We’ve noticed something recently. And we’re not the only ones. We regularly have to contact CRMs on behalf of mutual clients - a property not appearing in a website feed, a new branch needing connecting, a status change that...
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98.99%. 900 Votes. 9 Years. That's Not a Rating - That's a Standard.
8 minute read posted by Alex Evans
on 30th Mar 2026 Within the last couple of weeks, we hit a milestone that genuinely means something to us. Not a vanity metric. Not a marketing number we invented. 900 verified ESTAS reviews. A 98.99% customer service rating. Over nine years. From...
Turn Your ESTAS Reviews Into Google Visibility
6 minute read posted by Alex Evans
on 26th Mar 2026 Most agents collect ESTAS reviews… then let them gather dust Sound familiar? Here’s how it usually goes: You deliver genuinely great service (obviously) Clients leave glowing ESTAS reviews - verified, industry-specific, the...
