Latest insights from the Estate Apps team
While you were out on a valuation, your brand either showed up or it didn't
3 minute read posted by Alex Evans
on 29th Sep 2026 Most estate agents still think marketing starts when a property goes live. It doesn't. By the time a valuation happens, many sellers have already spent weeks - sometimes months - quietly watching local agents online. Who appears...
Your property images just got a lot lighter
8 minute read posted on 22nd Sep 2026We've rolled out one of the biggest behind-the-scenes performance upgrades we've made to the Estate Apps platform. And every single client gets it. Property photography is rather important when you're trying to sell a house....
Why You Should Be Backing Up Your Google Reviews
5 minute read posted by Alex Evans
on 17th Sep 2026 If your business has Google reviews, give yourself a pat on the back - you've clearly been doing something right. Those reviews are gold: they influence buying decisions, boost your local search ranking, and often serve as the...
Estate Apps featured in Estate Agent Today: Why smarter marketing spend matters
5 minute read posted by Alex Evans
on 15th Sep 2026 Estate Agent Today has published our latest thinking on a simple question: could estate agents get more from the marketing they already pay for? More leads. More clicks. More traffic. More budget. Estate agency marketing can...
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You pay for the Facebook ads. But does your estate agency control what they build?
8 minute read posted by Alex Evans
on 10th Sep 2026 Your estate agency pays the bill. Your properties are being advertised. People click through to your website. Everything looks fine. But behind the scenes, there's a question worth asking: If you changed marketing provider...
Estate Apps wins Kerfuffle Gold again in 2026 - voted for by estate agents
4 minute read posted on 4th Sep 2026One Gold award is a nice surprise. Two years running starts to look like a pattern. At KCON 2026, Estate Apps was awarded Kerfuffle Trusted Supplier Gold, covering website design, content, and SEO + social media marketing. The...
Facebook Pixel and Conversions API changes: what estate agents need to know in 2026
5 minute read posted by Alex Evans
on 3rd Sep 2026 For years, most estate agents have treated Facebook advertising fairly simply. Run an ad. Get some clicks. Hope the phone rings. But behind the scenes, Meta advertising has quietly become far more sophisticated than that - and...
Google Business Profile Reviews Disappeared? Here's What to Do
14 minute read posted by Alex Evans
on 1st Sep 2026 You check your Google Business Profile and suddenly your reviews have disappeared. Years of hard-earned feedback. Gone. Or are they? A missing Google review isn't necessarily a deleted Google review. Google may remove reviews for...
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Why every Property AdVantage click makes your next campaign better
9 minute read posted by Alex Evans
on 15th Jul 2026 How the audience you’re building today becomes your most valuable marketing asset tomorrow When Piccolo Property’s team reviewed their first month’s results - 2,500 website visits, 15,000 local people reached - they made an...
What five months of Property AdVantage actually looks like
9 minute read posted by Alex Evans
on 13th Jul 2026 The Cooper Adams case study - and what sustained, compounding marketing delivers that campaigns never can Eight thousand, one hundred website visits in 30 days. That was the Cooper Adams first-month result when we published their...
