Thinking of moving from Expert Agent CRM?
Discover independent websites that move with you when you change CRM
No pressure, no hard sell
Expert Agent is a CRM-first platform used by estate agents across the UK. It works well for many businesses.
But here’s the reality:
If your website is powered by Expert Agent, it’s tied to Expert Agent.
So when you move CRM, your website doesn’t move with you so what should be a strategic upgrade turns into a forced rebuild.
Time. Cost. Disruption.
Your website shouldn’t be the fragile part of your business. It should be the stable foundation.
If you’re moving CRM, you need a website that moves with you.
The advantage of being independent
Estate Apps aren't tied to any CRM. We're an independent website specialist.
That gives you genuine freedom to:
Your website becomes the stable foundation. Everything else can evolve around it without disruption.
Support that removes friction (and surprise invoices)
A lot of CRM switches drag on or fail completely because the website becomes a bottleneck.
We've built our service to prevent that.
Support is just... included
- Day-to-day support is covered in your monthly subscription.
- No awkward "that'll be extra" conversations for every little tweak.
- Quick help when you need it, plus proactive advice when we spot opportunities.
A CMS your team will actually use
You get a content management system where you can update the stuff that changes most often:
- Page content and messaging
- Team profiles and photos
- Area pages and local content
- Calls-to-action and banners
No waiting around. No raising tickets for routine updates. Just make the change.
Regular catch-ups (not just when something breaks)
Every few months we schedule a proper catch-up to:
- Review what's working and what isn't
- Recommend improvements - SEO, conversions, content
- Share platform updates and new features
- Agree priorities together
It's a proper working relationship, not a "see you at renewal time" arrangement.
SEO + AI visibility (why this matters during a CRM move)
CRM migrations are actually the perfect time to protect and improve your visibility.
Search today isn't just about rankings anymore. It's:
A well-planned website migration should:
- Preserve your existing URLs and search signals
- Retain the SEO value your current site has built up
- Maintain tracking, enquiry flow and lead attribution
- Improve structure and clarity where it strengthens visibility
That’s exactly how we approach every migration.
Expert Agent vs Estate Apps (the practical difference)
| Area | Expert Agent website | Estate Apps |
|---|---|---|
| Primary Focus | CRM-first platform with website capability | Website-first specialist platform |
| CRM Flexibility | Designed around Expert Agent workflows | CRM-agnostic. Supports CRM changes and multi-CRM setups |
| Ongoing Evolution | Development shaped by CRM roadmap | Continuous website development and feature improvements |
| Support & Maintenance | Structured platform support | Support included, proactive, with regular catch-ups |
| Integrations | Primarily CRM ecosystem aligned | Integrates with ValPal, LeadPro, TwentyEA, ESTAS and other 3rd party tools |
| SEO & AI Visibility | Website supports CRM operations | Website structured specifically for modern search and AI-driven visibility |
CRM providers build excellent CRMs.
We build and evolve websites, every single day.
Don't just take our word for it
Switching without disruption
A CRM move shouldn't put your visibility or enquiries at risk.
We manage the migration so your website stays stable while everything else changes.
That includes:
We've handled many CRM migrations. The process is structured, controlled and predictable.
Done properly, a CRM switch isn't chaotic.
Your website stays steady.
Your visibility stays protected.
Your business keeps moving.
Frequently asked questions
If I switch CRM, do I need to rebuild my website?
+Yes - and that's a good thing.
We rebuild your site onto our independent platform, so it's no longer tied to any CRM.
That means you won't face another forced rebuild the next time you change systems.
One rebuild.
Long-term freedom.
We manage the entire migration process, so it's controlled, structured and far smoother than most expect.
Will I lose my SEO or rankings if I rebuild?
+No.
A properly managed migration protects and retains the SEO value your current site has built up.
We handle:
- URL mapping and redirects
- Metadata preservation
- Tracking and event continuity
- Structural improvements where beneficial
Done correctly, visibility is protected - and often improved.
Is your platform built specifically for estate agents?
+Yes.
Our platform is custom-built specifically for estate and letting agents.
It isn't a generic template system and it isn't layered on top of a CRM.
It's designed from the ground up with:
- Estate agency workflows in mind
- Clean, structured architecture
- SEO and AI visibility best practice built in
- Long-term flexibility as standard
How do you approach SEO and AI visibility?
+Modern visibility isn't just about keywords.
It's about:
- Clear site structure
- Strong local signals
- Proper internal linking
- Structured data
- Clean technical foundations
Because we control the platform, these principles are built into the framework rather than bolted on later.
Are your websites mobile-friendly?
+Absolutely.
Every site is designed to be:
- Fast
- Beautiful
- Fully usable on mobile
Given that the majority of property browsing now happens on mobile devices, usability isn't an afterthought. It's fundamental.
Is ongoing support really included?
+Yes.
Day-to-day support is covered within your monthly subscription.
There are no surprise invoices for routine changes or reasonable improvements.
Support is part of the service, not an additional line item.
Do you tie clients into long contracts?
+No.
We don't believe in locking clients in.
Our agreements are structured with confidence in what we do - clients stay because they're happy, not because they're trapped.
What happens after launch?
+After launch, the relationship continues.
We include regular catch-ups every few months to:
- Review performance
- Recommend improvements
- Share new features
- Keep your website aligned with modern search and AI-driven discovery
The site evolves with your business.
Can you integrate with my new CRM?
+Yes.
We're CRM-agnostic and integrate with all major estate agency CRMs.
We can also support multi-CRM setups, such as separate systems for sales and lettings.
Ready to make the switch less stressful?
Switching CRM? We'll map your safest route and keep your website steady.
Your CRM can change. Your website doesn't have to.
Let's talk about making your next move the smooth one.
