Paul O’Shea Homes didn’t need a new identity.

It needed a website that did a much better job of representing the established estate agency behind it.

The agency’s existing TechnicWeb website had become dated and, when Paul was subsequently informed by Zoopla that the platform was being discontinued, a move became inevitable.

But there was little point simply replacing old with similar.

Instead, Paul used the opportunity to make a proper upgrade.

His new Estate Apps website launched on 8 September 2026, giving Paul O’Shea Homes a considerably more modern digital presence while retaining the Apex27 CRM already used within the business.

Since launch, Paul has gone one step further and added our direct Apex27 form integration, allowing website leads to feed seamlessly into his CRM.

So this wasn’t simply a website redesign.

It was an opportunity to improve how the agency looks online, how potential clients interact with the business and what happens when those people actually enquire.

Paul’s reaction during the build summed up the difference rather nicely:

“I’m not someone who gets too excited about branding and websites but I’m blown away with what you have done. Such a massive improvement. Thank you.”

Client snapshot

What changed?

Before: An established agency operating with an ageing website on a platform being discontinued.

After: A modern estate agent website, the existing Apex27 CRM retained, website leads feeding directly into the CRM and a much stronger platform for future marketing and lead generation.

And, importantly, the migration Paul expected to feel like a chore turned out to be anything but.

About Paul O’Shea Homes

Paul O’Shea Homes is an established independent estate agency serving Croydon, Purley, Kenley, South Croydon, Sanderstead, Coulsdon and surrounding areas.

With more than 26 years’ experience in the property industry, Paul has built the business around local knowledge, personal service and straightforward advice.

The problem wasn’t the agency’s credibility.

It was that the old website wasn’t doing enough to communicate it.

That’s an important distinction.

For an established estate agent, the website doesn’t create decades of experience, local knowledge or reputation.

Its job is to make sure prospective clients can see them.

The challenge: the agency had moved on. The website hadn’t.

Paul’s previous website was built on TechnicWeb.

Over time, it had started to feel stale compared with the business it represented.

Then Paul received confirmation from Zoopla, which owns TechnicWeb, that the platform was being discontinued.

A website migration was therefore unavoidable.

But that created an opportunity.

Rather than asking:

“How do we replace the old website?”

The more useful question was:

“If we’re moving anyway, what can we improve at the same time?”

For Paul, that meant a much more modern website without unnecessarily changing the other technology already working within the agency.

In particular, Apex27 could stay exactly where it was.

The strategy: upgrade the website without turning the agency upside down

Changing an estate agent website can quickly become a bigger project than expected.

Property feeds need connecting. Content needs moving. CRM compatibility matters. Existing enquiry journeys need considering. And somebody within the agency usually has a day job they’d rather be getting on with.

Paul wasn’t looking for a technology project.

He wanted a better website.

Our job was to make the move as straightforward as possible while giving Paul O’Shea Homes something substantially better at the other end.

The strategy therefore centred on three things:

1. Make the website properly represent the agency. Paul already had the experience, reputation and local knowledge. The website needed to communicate those strengths much more effectively and give prospective vendors and landlords confidence in the business behind the properties.

2. Make it easier for people to take action. A good estate agent website shouldn’t leave a potential client hunting around for the next step. Property searches, services and enquiry routes needed to be clear and straightforward across desktop and mobile.

3. Work with Paul’s existing systems. Paul already used Apex27. There was no commercial sense in changing CRM simply to get a better website. Estate Apps could work with the technology already embedded in his agency, avoiding unnecessary disruption and giving Paul the option to connect the two more deeply.

Which is exactly what happened next.

The new Paul O’Shea Homes website

The new website went live on 8 September 2026.

The visual transformation is immediately obvious, but the important improvement goes deeper than design.

Paul O’Shea Homes now has a digital presence much more in keeping with an established independent agency.

Properties are presented through a modern search experience.

The agency’s services, experience and local knowledge have greater prominence.

Visitors have clearer routes to make contact.

And the experience works properly for the increasingly mobile audience browsing agents and properties from their phones.

For a prospective vendor, that’s important.

Someone may discover an estate agent through a recommendation, a board, Google, social media or a property listing.

But before making contact, many will still visit the website.

What they find there either reinforces their confidence or weakens it.

The new site gives Paul a much stronger digital shop window for that moment.

And the reaction came before we’d even finished, with Paul already describing the new website as a “massive improvement”.

From website enquiry straight into Apex27

Paul has since added another important piece to the setup: direct Apex27 form integration.

This turns a website improvement into an operational one too.

When somebody completes an integrated form on the website, that lead can pass directly into Apex27.

That means less manual handling and a more joined-up journey between the agency’s website and CRM.

In practical terms:

Someone enquires → the lead enters Apex27 → Paul can follow up from the system he already uses.

No CRM migration required.

No reinventing the agency’s existing processes.

Just a better connection between the website generating the opportunity and the CRM used to manage it.

That’s exactly how proptech should work.

The result: better website, better lead journey, same CRM

Because the new website has only recently launched, it would be far too early to claim meaningful increases in SEO traffic, valuation enquiries or instructions.

Those are numbers worth measuring over the months ahead, not manufacturing after a few days.

But the immediate transformation is already clear.

Paul has moved from:

An ageing TechnicWeb website on a discontinued platform

to:

A modern estate agent website built around his business

while:

Keeping Apex27

and then:

Connecting website leads directly into that CRM.

That’s a meaningful upgrade before we’ve counted a single additional website visitor.

And there’s another result that’s harder to put into Google Analytics.

Paul actually enjoyed the process.

“New websites feel like a chore”

This might be the most useful part of Paul’s story for another established agent.

After launch, Paul left us the following Google review:

“I couldn’t be happier to be honest. I’m not someone who gets too excited about new websites, it feels like a chore. Estate Apps made it easy to do, they were on the ball, designed a lovely looking site and above all were great to work with. Thank you.”

There’s a very real commercial problem hidden in that review.

Plenty of estate agents know their website needs attention.

But replacing it keeps slipping down the list.

Not because they believe the old website is brilliant.

Because they expect changing it to be a pain.

Paul thought much the same.

His experience was different.

And for us, “Estate Apps made it easy to do” is every bit as important as “designed a lovely looking site”.

A website project shouldn’t consume the agency just to improve the agency.

Why this worked

The project worked because we changed what needed changing without creating disruption for the sake of it.

The website needed replacing.

Apex27 didn’t.

So Paul kept his CRM and gained a considerably better website around it.

Then, once the new site was live, he could improve the setup further by connecting website forms directly into Apex27.

It’s a simple principle:

Keep what’s working. Improve what isn’t. Connect the two properly.

For an established agency, that’s often far more sensible than ripping everything out and starting again.

And this is just the starting point

A modern estate agent website becomes considerably more valuable when you start driving the right people towards it.

Paul has already expressed an interest in Property AdVantage, Estate Apps’ automated property marketing service.

It hasn’t been implemented yet, so it isn’t part of the results of this case study.

But the potential next step is clear.

Paul now has a stronger website to market and Apex27 connected to help capture and manage opportunities. Property AdVantage could add another layer by bringing more relevant local people back to the agency’s own website.

Website → marketing → enquiry → CRM.

The pieces can work together rather than operating as a collection of disconnected tools.

What can other estate agents take from this?

Paul’s circumstances might sound particularly familiar to agents using older or discontinued website platforms.

But the wider lesson applies regardless of provider.

If your agency has evolved while your website has stood still, there’s eventually a point where the difference becomes noticeable.

And when you do decide to change, don’t settle for recreating the same website somewhere else.

Use the opportunity to ask:

• Does our website properly represent the agency we’ve become?
• Does it make it easy for prospective vendors and landlords to take the next step?
• Can it work with the CRM we already use?
• Can enquiries flow efficiently into the business?
• Does it give us a platform we can actively market, rather than simply an online brochure?

Paul O’Shea Homes had to change website platform.

What matters is what Paul gained from doing it.

A website he’s considerably happier to put his agency’s name to.

A smoother connection with Apex27.

A better foundation for future lead generation.

And, thankfully, a project that turned out to be considerably less of a chore than he’d expected.

Looking for a TechnicWeb alternative?

With the TechnicWeb platform being discontinued, Paul O’Shea Homes is unlikely to be the only agency considering what comes next. We’ve created a dedicated TechnicWeb alternative guide covering the practical things worth considering before moving, including CRM compatibility, property feeds, website migration, ongoing development and future marketing.

Moving from a different platform? We’ve covered a wider range of estate agent website alternatives too.

Because if you need to change platform anyway, simply recreating the website you’ve already outgrown is a missed opportunity.

Paul didn’t just move his website. He used the move to improve it.

• See the finished result: paul-oshea.co.uk
• Explore estate agent websites: estateapps.co.uk/estate-agent-website-design
• See how we compare to other website providers: estateapps.co.uk/estate-agent-website-alternatives
• Read more case studies: estateapps.co.uk/case-studies

Related case studies

Reed & Baum case study: estateapps.co.uk/case-studies/how-a-website-helped-reed-baum-win-an-instruction-against-two-competing-agents