Woods Homes didn't just want more traffic. It wanted traffic that stuck around: people who'd come back, keep noticing the brand, and eventually pick up the phone.
Between 10 January and 31 August 2026, that's exactly what its Property AdVantage Standard campaign delivered: 185,670 landing page views, 74,765 local people reached, and 57,482 of those views coming from an audience Woods Homes had already built.
The volume is impressive. What makes it worth studying is where that traffic goes, and what it turns into once it gets there.
Most property adverts do one job: get eyes on a listing, then disappear. Woods Homes took a different approach. Every advert sends people back to its own website rather than a property portal, turning single visits into an audience it can keep marketing to long after the listing goes live.
Property AdVantage is Estate Apps' Meta advertising service for estate and letting agents. It turns an agency's own property stock into targeted local advertising that drives traffic to the agency's own website and builds an audience it can keep marketing to, rather than sending that attention to a property portal.
Client snapshot
| Agent | Woods Homes, South Devon |
| Coverage | Torbay, Newton Abbot, Kingsteignton, Chudleigh and Totnes |
| Website | https://woodshomes.co.uk |
| Services | Estate Apps website, Property AdVantage Standard and Google Business Profile automation |
| Property AdVantage campaign | Running since 10 January 2026 |
The results
10 January to 31 August 2026
- 185,670 landing page views
- 74,765 local people reached
- 57,482 landing page views from the warm audience
- Average campaign frequency: 25
- Average warm-audience frequency: 20
30 days to 31 August 2026
- 8,816 landing page views
- 10,563 local people reached
- 2,276 landing page views from the warm audience
- 3,166 people reached within the warm audience
- Average campaign frequency: 7
- Average warm-audience frequency: 5
The challenge: what happens to all that attention?
Every new property gives an estate agent a reason to get in front of local people. The obvious win is a buyer or a tenant.
But the same advert reaches plenty of people who aren't ready to move yet: homeowners who'll sell eventually, landlords between decisions, people right at the start of a search that might take a year to play out.
Leave all of that on a property portal and it disappears the moment someone scrolls past. Woods Homes wanted more from every listing than a single moment of attention.
The strategy: use today's listings to build tomorrow's audience
Property AdVantage Standard puts Woods Homes' own property stock to work as targeted Meta advertising, sending people back to the Woods Homes website rather than yet another portal listing.
That builds a simple, repeatable cycle:
Property advertised -> local audience reached -> visit to Woods Homes' website -> warm audience built -> future Woods Homes advertising
Then the next property goes live, and the cycle starts again.
This isn't a replacement for the property portals. It's what happens alongside them: Woods Homes builds its own audience, inside its own marketing ecosystem, rather than handing every visitor back to a platform it doesn't control.
185,670 landing page views since January
Between 10 January and 31 August, the campaign put Woods Homes in front of 74,765 local people at an average frequency of 25.
That frequency matters more than it might look. Estate agency decisions rarely happen on the first advert somebody sees.
A landlord might not act until their next tenancy ends. Someone browsing today could be a seller in eight months' time. Property AdVantage keeps Woods Homes visible for as long as that decision takes to form, not just for the moment a listing goes live.
57,482 landing page views came from the warm audience
The standout figure sits inside that total rather than alongside it: 57,482 landing page views, roughly three in ten, came from people Woods Homes had already reached before. The warm audience carried its own average frequency of 20.
That's the part of the campaign that compounds. Property AdVantage isn't only finding new local audiences for Woods Homes, it's putting fresh listings in front of people the agency has already engaged, well before any of them contact a valuer or draw up a shortlist.
Estate agency marketing doesn't start when somebody requests a valuation. It starts months earlier, while they're still just watching. Woods Homes is now visible for that entire window, not just the final decision.
The latest 30 days show the activity continuing
The seven-month total tells the bigger story, but the most recent 30 days confirm the campaign is still doing its job.
Woods Homes is still reaching new local people while its existing warm audience keeps coming back, which is exactly the compounding effect Property AdVantage is built to create.
Why this matters beyond website traffic
A landing page view isn't a valuation. We won't pretend it is.
What Property AdVantage Standard gives Woods Homes is something most agents don't have: a way to market before the valuation enquiry exists. By the time somebody's ready to sell or let, they're weighing up search results, portal adverts, board signs, recommendations and every competing agent in the area. That's a crowded moment to be trying to win someone over for the first time.
Woods Homes starts earlier. Its own listings become a steady stream of local content, keeping the Woods Homes name in front of the people who'll eventually need an agent, long before they're comparing valuations.
That's what the 57,482 figure really represents: awareness, building quietly, well ahead of the decision.
More value from the property stock Woods Homes already has
Nothing about this strategy asks Woods Homes to create new content. Every instruction is already interesting to somebody local, and Property AdVantage simply gives that existing property content a second job: not just marketing the property, but marketing the agency behind it.
It sits alongside Woods Homes' Estate Apps website and automated Google Business Profile activity, so the agency stays visible across more than one channel without anyone on the team having to manage it listing by listing.
What made the Woods Homes campaign work?
Three things, and none of them are complicated.
| Lever | What it did |
|---|---|
| Consistency | The campaign has been running since January, rather than relying on occasional boosted posts or bursts of activity. |
| Destination | Traffic is brought back to Woods Homes' own website, where visitors can explore the agency, its properties and its services. |
| Audience building | People engaging with the marketing contribute to warm audiences Woods Homes can keep reaching through future campaigns. |
Individually, each is a sensible marketing habit. Together, they turn ordinary property adverts into a long-term audience-building strategy, one most agents are still leaving on the table.
Then Woods Homes decided to change CRM
In August 2026, Woods Homes moved its CRM from Apex27 to Street. On paper, that's a back-office decision with nothing to do with the marketing results above.
In practice, it uncovered one of the most interesting datasets we've seen come out of a CRM migration.
Woods Homes had years of contact history sitting inside Apex27, the kind of history that, in our experience, rarely survives a CRM switch intact. Before Apex27 was switched off, we identified a way to protect the marketing value of that historic audience, which is what led Woods Homes to upgrade from Property AdVantage Standard to Premium.
What can other estate agents learn from Woods Homes?
Woods Homes' results are a reminder that a property advert's job doesn't end the moment someone views a listing. What happens to that attention afterwards is the bigger opportunity, and it's the part most agents leave to the portals to decide.
The numbers above show what's possible when close to a third of that attention is redirected somewhere the agency actually owns, rather than left to expire on a portal.
Woods Homes is still marketing properties. It's also quietly building the audience its future instructions could come from.
Frequently asked questions
What is Property AdVantage?
Property AdVantage is Estate Apps' Meta advertising service for estate and letting agents. It turns an agency's own property stock into targeted local advertising that sends traffic back to the agency's own website, rather than a property portal, and builds an audience the agency can keep marketing to.
How many landing page views did Woods Homes generate with Property AdVantage?
Between 10 January and 31 August 2026, Woods Homes generated 185,670 landing page views and reached 74,765 local people, with 57,482 of those views coming from its own warm audience.
What is a warm audience in estate agent marketing?
A warm audience is a group of people who've already engaged with an agency's marketing, for example by clicking an advert or visiting its website. Advertising to a warm audience tends to convert better than reaching cold, unfamiliar audiences, because the people in it already recognise the agency.
Does Property AdVantage replace the property portals?
No. Property AdVantage runs alongside the property portals rather than replacing them. It gives agencies an additional channel they control, built from the same property stock they're already marketing.
Services used
This campaign was built using:
Google Business Profile automation
Could your properties be doing more for your agency?
Property AdVantage helps estate and letting agents put the stock they're already marketing to work twice: once to find today's buyer or tenant, and again to build the audience that brings you tomorrow's vendor or landlord.
Today's listing can help find today's buyer.
It can also introduce you to tomorrow's vendor.
Share this with
Email
Facebook
Messenger
X
Pinterest
LinkedIn
Copy this link