This case study explores how Grove Properties, a family-run estate agency, partnered with Estate Apps to launch a brand-new identity and award-nominated website.

With rapid SEO growth, innovative features, and outstanding client feedback, the project highlights how the right partnership in estate agency website design and property marketing can deliver results fast.

1. About your agency

Grove Properties was born out of a brand split from Lex Allan Grove, giving us the chance to start completely fresh. We now operate from two offices - Hagley and Halesowen - and we’re proud to be a family-run business with strong roots in the local community.

What makes us different is how personal we are; clients know they’re dealing with real people, not a faceless brand.

A big part of our future growth is our land and new homes department, which we wanted to give real prominence in our new identity, alongside our core sales and lettings services.

In his video testimonial, Dean Grove explains that this rebrand was more than a cosmetic change: after 18 years as Lex Allan Grove, becoming Grove Properties Group signalled a major shift in how we present ourselves.

He notes that our bespoke website, created by Estate Apps, played a critical role in launching the new brand, showcasing who we are and where we’re headed.

2. The challenge (before working with Estate Apps)

When we launched Grove Properties, we were starting from scratch in every sense - new brand, new website, new digital marketing, the lot. We went live just before Christmas 2024, which was a challenge in itself. From day one we knew the site had to feel personable and approachable, while also showing the scale of our land and new homes work.

It needed to stand out in a crowded market, look fresh and modern, and most importantly be easy to use on desktop and mobile.

One of the biggest pressures for us was SEO. As a brand-new agency with no digital footprint, we were desperate to get ranking on Google as quickly as possible.

We couldn’t afford to wait a year for results - we needed visibility in local searches straight away to generate leads and instructions.

Dean echoed these points in his video, emphasising that the site had to serve as the digital foundation for the new business.

It had to reflect our personality and values while being robust enough to grow with us.

3. The solution (working with Estate Apps)

Working with Estate Apps, the whole process felt straightforward. They understood that this wasn’t just a website build - it was the digital foundation of our new business.

One of the features we really value is the “Current Developments” section - effectively a mini-site for each development, linking available properties, key contacts, and even giving developers promo space. That’s been a big win for us.

We were also early adopters of the Google Business Profile integration, which immediately gave us a stronger presence in local searches and showcased our reviews.

Other features like pre-market and off-market listings and WhatsApp integration are already lined up for the next phase, and it’s reassuring to know the platform will keep evolving with us.

From Dean’s perspective, the Estate Apps team were responsive and collaborative throughout the project. He highlights how they captured the look and feel we wanted and delivered a user-friendly site that makes it easy for visitors to search for properties, book valuations and download brochures.

He also appreciates the strong marketing foundations built into the site, which have allowed us to compete online right from the start.

4. The results (after launch)

Here’s a quick snapshot of performance in year one:

• 92,000+ visits
• 320,000 pageviews
• 4,600+ brochure downloads
• Hundreds of outbound clicks
• Visitors spending nearly 3 minutes per session

Most importantly, the site has delivered real business impact. All areas of our business have grown since the brand and website launch, and our instructions year-to-date are up 22%.

From a standing start, we’re now appearing on page one of Google - achieved within just six weeks of launch - and we’ve even broken into the local map pack.

Reviews have been flooding in thanks to the Post a Review widget, boosting credibility and visibility.

We’ve had glowing feedback from our team, clients and even developers, who’ve praised the way their projects are showcased.

We’ve actually won new business directly from developers who were impressed by how their projects are presented online.

Dean is particularly proud that the new site has been shortlisted for Website of the Year at The Negotiator Awards 2025 - a testament to its design and effectiveness.

5. Your experience with us

The build itself was seamless. Estate Apps went above and beyond, even working through the Christmas period to make sure everything was ready.

Since launch, we’ve had regular catch-ups - quarterly or more - where they bring new ideas and advice. It feels like a partnership rather than a supplier relationship.

In fact, we’ve even recommended them to our biggest (friendly) competitor, which probably says it all.

Dean’s testimonial reinforces this, describing how the Estate Apps team were always on hand to support us and genuinely cared about our success.

He highlights their property sector expertise, creativity and dedication.

6. Final thoughts

We see Estate Apps as a long-term partner. The site has given us the perfect start and the platform keeps improving with new features we can adopt as we grow.

For me, it’s proof that the right partnership can deliver results fast. We’re proud of what we’ve achieved in such a short time, and excited about what’s coming next. Thanks guys!

Dean concludes his video by saying that the website not only looks great but delivers tangible results, and that working with Estate Apps felt like a true collaboration.

He’s confident that the partnership will continue to drive growth and keep Grove Properties at the forefront of the market.