Reviews don’t have to be static

Many estate and letting agents treat reviews like a final certificate - written once and left forever. But I always find it interesting how many business owners don’t realise that a Google review can be edited and expanded over time.

This means a single review can become an ongoing record of a client’s journey with you - a success story if you will.

Something even more powerful than it was before. 

Why updates matter

An updated review shows longevity of service. For example:

• A buyer leaves a review after completion, then later adds how you helped them let the property.
• A landlord leaves feedback after you found their first tenant, then updates it after three years of hassle-free management.

These evolving testimonials prove your service delivers consistent value over time - and that’s gold for building trust locally.

How to encourage updates

Follow up with past clients after another "thank you" and send them a direct review link and be sure to mention the fact that even if they’ve done a review before, they have the opportunity to update it at any time by simply visiting your Google Business Profile again as if to review you for the first time - they'll see their previous review in the box and can edit / update it directly.

Remind them their updated review helps local people see the bigger picture of your service.

Highlight that updates push the review back up in Google’s relevance rankings.

A tool that makes it effortless

Our Post a Review widget isn’t just for new reviews - it works perfectly for sending update requests. One link, zero confusion.