How Chartwell Noble turned their listings and CRM database into a continuous, automated marketing engine - and what happened when they did.

The challenge

Most estate agents rely on portals as their primary marketing channel - and portals are effective, up to a point. The problem is that they’re reactive. A property goes live, buyers enquire, the listing sells, and the visibility disappears. The agent behind the listing becomes invisible again.

Portals promote properties. They don’t build the agency brand.

Chartwell Noble - a premium independent agency with a partner-agent model operating across central England - understood this clearly. They wanted marketing that would work continuously, not just when a new listing appeared:

•     Consistent local brand visibility between instructions

•     Property promotion that goes beyond the portals

•     A way to re-engage the contacts already in their CRM

•     Traffic flowing back to their own website, not third-party platforms

The strategy: Property AdVantage Premium

To solve this, Chartwell Noble implemented Property AdVantage Premium through Estate Apps - a collaboration between Estate Apps (the UK’s specialist estate agent website and marketing platform) and Paul Long, widely recognised as the UK’s leading Facebook advertising specialist for the property sector.

The concept is simple. Every property listing automatically becomes the engine for a targeted advertising campaign across Facebook and Instagram. No manual work, no boosted posts, no daily management - just smart, always-on advertising, powered by three audience sources:

The CRM superpower most agents don’t know exists

Chartwell Noble uses Street CRM. Estate Apps connects directly via the Street API, allowing contacts inside the database to be securely turned into targeted advertising audiences on Facebook and Instagram - automatically.

Past buyers, previous sellers, landlords, valuation enquiries, active applicants - all of them can be served relevant property adverts on social media, without anyone lifting a finger. These aren’t cold audiences. These are people who already know the business.

Most estate agencies are sitting on thousands of contacts that go unused after the initial transaction. Property AdVantage turns that dormant database into the most cost-effective marketing audience available.

Why it works

Marketing visibility compounds. When homeowners repeatedly see an agency’s brand, listings, and content, something shifts. The agency becomes familiar. And when those homeowners eventually decide to sell, they call the name they recognise.

Property AdVantage isn’t just about promoting today’s listings. It’s about building tomorrow’s instructions.

The ingredients are already there for most agents:

•     Active property listings

•     A CRM full of past and present contacts

•     A website that should be working harder

Property AdVantage simply connects those pieces and runs them as a continuous, automated marketing engine.

Results reflect a 3-week campaign period for Chartwell Noble. Individual results may vary.