While you were out on a valuation, your brand either showed up or it didn't
3 minute read posted by Alex Evans
on 29th Sep 2026 Most estate agents still think marketing starts when a property goes live. It doesn't. By the time a valuation happens, many sellers have already spent weeks - sometimes months - quietly watching local agents online. Who appears...
Estate Apps featured in Estate Agent Today: Why smarter marketing spend matters
5 minute read posted by Alex Evans
on 15th Sep 2026 Estate Agent Today has published our latest thinking on a simple question: could estate agents get more from the marketing they already pay for? More leads. More clicks. More traffic. More budget. Estate agency marketing can...
You pay for the Facebook ads. But does your estate agency control what they build?
8 minute read posted by Alex Evans
on 10th Sep 2026 Your estate agency pays the bill. Your properties are being advertised. People click through to your website. Everything looks fine. But behind the scenes, there's a question worth asking: If you changed marketing provider...
Why every Property AdVantage click makes your next campaign better
9 minute read posted by Alex Evans
on 15th Jul 2026 How the audience you’re building today becomes your most valuable marketing asset tomorrow When Piccolo Property’s team reviewed their first month’s results - 2,500 website visits, 15,000 local people reached - they made an...
What five months of Property AdVantage actually looks like
9 minute read posted by Alex Evans
on 13th Jul 2026 The Cooper Adams case study - and what sustained, compounding marketing delivers that campaigns never can Eight thousand, one hundred website visits in 30 days. That was the Cooper Adams first-month result when we published their...
The future of estate agency marketing isn’t more leads. It’s being remembered.
8 minute read posted by Alex Evans
on 12th Jul 2026 Why the agencies winning tomorrow’s instructions are investing in familiarity today There’s a line from our case study with Michael Poole Estate Agents that we keep coming back to. “The best marketing in the world means...
Your next valuation lead might already be in your CRM
8 minute read posted by Alex Evans
on 10th Jul 2026 Why the most valuable opportunities in your agency could be the ones you’ve stopped thinking about Here’s a question most estate agents don’t ask often enough. How much did it cost to generate every lead currently sitting in...
Stop paying for traffic you never see again
8 minute read posted by Alex Evans
on 9th Jul 2026 Why what happens after someone leaves your website matters more than most agents realise Every month, estate agents spend time and money generating website traffic. Portal clicks. Google searches. Google Business Profile visits....
What happens when the leads stop?
8 minute read posted by Alex Evans
on 7th Jul 2026 Why smart estate agents are building their own audience alongside the portals What does your agency have left when the leads slow down? Not if there’s a crash. Not if a portal disappears overnight. Just a quiet shift - leads...
Momentum and consistency: the real advantage in estate agency marketing
6 minute read posted by Alex Evans
Spend a few minutes searching for property advice on Google and you'll notice something. Certain agents keep appearing. Their name comes up in local searches. Their content surfaces when buyers and sellers are researching the...
