8 minute read posted by Beercocks didn’t change their website, increase their team or rethink their brand. They connected their CRM to a system that kept their marketing working every single day, not just when a new instruction came in.
Here is what 30 days of that looks like.
Client snapshot
Agent: Beercocks Estate Agents | Location: Hull & East Yorkshire | Period: April 2026
Services: Property AdVantage Standard, Google Business Profile automation
Website: beercocks.com
Every one of those visits landed on beercocks.com - not Rightmove, not Zoopla. Their own site, where they own the relationship, capture the enquiry, and stay in control of what happens next.
“We’d been looking for something that could tie our property stock, Facebook ads and website together properly for a long time. When Estate Apps & Paul Long showed us how it could work, it just clicked. The results speak for themselves - 15,400 visits in 30 days, and the team hasn’t had to lift a finger to maintain it.”
— Steven Beercock, Beercocks Estate Agents, Hull & East Yorkshire
Nothing broken. Something missing.
Beercocks are not a struggling agency. They have strong local recognition across Hull and East Yorkshire, solid marketing collateral, the CRM managing their contacts and a website that does its job. This is not a rescue story.
It’s a story about the gap almost every well-run agency has - and rarely talks about.
Property marketing tends to follow the same rhythm regardless of how good the agency is. A new instruction lands, activity spikes - ads fire, posts go out, the brand gets seen. The property sells or lets. The activity stops. And somewhere in that cycle, the audience resets. The momentum built this month doesn’t carry into next month. Every instruction cycle effectively starts from scratch.
The homeowners in your patch who are six, nine, twelve months away from deciding to move? That kind of stop-start marketing barely touches them. And when they’re finally ready to book a valuation, they go with whoever has stayed in their eyeline - not whoever sent the best introduction letter once.
That’s the gap Beercocks closed.
More signal. Less effort.
The aim was to turn Beercocks’ CRM stock into a continuous, self-sustaining visibility engine - running across paid social and organic search simultaneously - without adding a single task to the team’s workload or touching their website.
1 to 2 pence per click. That’s not a typo.
Paul Long confirmed Beercocks’ cost-per-click across both cold and warm audiences: 1 to 2 pence. That includes the dedicated “no onward chain” property feed, which delivers at 2 pence per click.
The industry benchmark for Facebook property campaigns sits somewhere between 50p and £2 per click - often more for competitive local markets. Beercocks are getting the same click, to their own website, for a fraction of that.
At scale, the difference is enormous: at 15,400 visits a month, the total ad spend is closer to what most agencies spend on a single boosted post.
That kind of efficiency doesn’t happen by accident. It happens because the campaigns are pulling live, relevant stock from the CRM in real time - so the ads are always current, always local, and always worth clicking.
What 15,400 visits actually tells you
Fourteen thousand local people reached in a single month. Not passive impressions on a billboard - targeted exposures to people with a profile that puts them in or near the property market. At 7.5 average views per person, that’s the frequency that moves a brand from background noise to genuine preference.
When a homeowner in Hull is ready to book a valuation, Beercocks is not a name they have to recall. It’s one they’ve been seeing for weeks.
The 4,285 warm audience visits are the number that should stop any agent in their tracks. These are not strangers clicking an ad - they are people who already know Beercocks, have already engaged, and came back. A warm audience of 4,847 and growing, built entirely automatically from the CRM data and website traffic. Every month that pool gets deeper. Every month the cost of reaching them gets more efficient.
And every single one of those visits landed on beercocks.com. Not a portal that immediately shows them competing listings. Not Rightmove taking the credit. Their site, their lead, their relationship to build.
Momentum, not campaigns
Most agents’ marketing has an off switch. An instruction arrives and the machine fires up. The instruction completes and it goes quiet. What Property AdVantage does - connected to the CRM - is remove that off switch. The campaigns run whether the team is on ten viewings or closed for a bank holiday.
The Google Business Profile automation deserves a mention specifically because most agents leave it completely untouched. Beercocks’ new listings, sold and let updates and blog articles publish automatically to their Google Business Profile - every time, without anyone doing anything. Google sees a consistently active local business and ranks it accordingly. Most of their competitors in Hull and East Yorkshire are not doing this. Beercocks are doing it for free, as a byproduct of the same system.
Two channels of visibility - paid social and organic search - running simultaneously, for the workload of zero.
Property AdVantage Premium would push this further - connecting directly to the CRM so every contact is automatically matched as a Facebook audience. Past vendors, previous buyers, landlords who went quiet - all kept warm, automatically, before they start thinking about who else to call.
Explore Property AdVantage Premium
The short version
- Beercocks had a strong setup - good agency, good website, CRM doing its job. Property AdVantage made the whole thing work between instructions, not just during them.
- 1 to 2 pence per click, across cold and warm audiences, including a dedicated no onward chain feed. The economics are in a different league to standard Facebook advertising.
- 14,000 local people reached. 7.5 average views per person. That’s the difference between being noticed once and becoming the obvious choice.
- 4,285 of those visits came from a warm audience already familiar with the brand - people closer to booking a valuation than any cold traffic.
- Paid social and Google Business Profile running simultaneously, fed by the CRM, with nobody managing either.
- Every visit went to beercocks.com. Not a portal. Their site, their lead, their conversion to win.
- Nothing about their existing setup changed. The results came from connecting what they already had to something that kept it working.
What made it happen
Property AdVantage Standard
Pulled Beercocks’ live CRM stock directly into Meta ad campaigns - every property promoted automatically, every click routed to beercocks.com, warm audiences built and retargeted continuously. No briefs, no uploads, no maintenance.
Google Business Profile automation
New listings, sold and let updates and blog articles published automatically to Beercocks’ Google Business Profile - keeping their local search presence consistently active without a single manual post.
Your patch. Your website. Your leads.
Beercocks changed nothing about how they operate. No new staff, no redesigned website, no hours spent on ad creative. They connected the CRM to Property AdVantage and let it run. In 30 days: 15,400 visits, 14,000 people reached, 1 to 2 pence per click, and a warm audience that will keep compounding.
Every month an agency isn’t doing this, they’re paying more per click, reaching fewer people, and handing the long game to whoever is.
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