PWD Property Case Study | 2,000 Landlord Prospects in 8 Weeks

Eight weeks after activating Property AdVantage, PWD Property had driven 3,300 website visits, reached 6,000 local people and built a landlord prospect audience of 2,000.

These are not end-of-campaign numbers - they are what the system had quietly produced while the team focused on everything else.

Client snapshot

Agent: PWD Property | Location: Leatherhead, Woking & Surrey villages | Period: April 2026

Services: Estate Apps website, Property AdVantage Standard, Google Business Profile automation

Website: pwdproperty.co.uk

3,300

Website visits

6,000

Local people reached

Avg. views per person

£0.06

Cost per click

1,700

Warm local prospects

Views - warm audience

2,000

Landlord prospects

700

Landlord site visits

Eight weeks after launch. Not a snapshot of a mature campaign - a snapshot of something just beginning to compound.

The top row tells the reach story. The bottom row tells the landlord pipeline story. Both matter, but it is the bottom row that most agents are not building at all.

A bit of context

PWD Property serve Leatherhead, Woking and the surrounding Surrey villages - a market where competition is strong, digital advertising costs are above average, and the agents who win long-term tend to be the ones who have been quietly visible for months before a homeowner or landlord makes a move.

They came with a clear website, a credible brand and an ambition that went beyond generating enquiries on current listings.

The question they were really asking was this: how do we make sure that when a local landlord decides to review their agent, or a homeowner finally feels ready to sell, PWD is already the name they know?

That is a different brief to 'get us more leads this month.' It requires a different kind of system.

The landlord opportunity

Most letting agent marketing chases landlords who are already in the market - already searching, already comparing fees, already halfway through a decision. That is expensive, competitive ground to stand on.

The smarter play is to be visible to landlords before they start looking. To be the name they recognise when they eventually do.

Property AdVantage makes this possible by running a dedicated landlord targeting stream alongside the standard property campaigns - identifying local landlord audiences on Meta and bringing them into a growing remarketing pool.

In eight weeks, PWD have built an audience of 2,000 landlord prospects. 700 of them have already visited pwdproperty.co.uk.

Those people did not find PWD by searching - PWD found them. And now they are part of an audience PWD own, ready to be activated for campaigns around portfolio reviews, rental yield comparisons or simply keeping PWD's brand front of mind during the months that lead up to a switching decision.

That is not advertising. That is pipeline development.

How the system works

Property AdVantage Standard launched at the end of February 2026.

The mechanics are straightforward - the commercial effect compounds over time.

The lever	The outcome
Live stock drives paid social - automatically	Every available property feeds directly into Meta ad campaigns without manual input. Available properties run actively. Sold and let stock cycles out cleanly. The campaign stays current around the clock.
Every visit builds a retargeting audience	Buyers, landlords, browsers - everyone who lands on pwdproperty.co.uk, including the ones just having a nosy, is captured into a growing audience. Each month that pool deepens. Each campaign that follows is more targeted and more cost-effective than the one before.
Landlord targeting runs as a dedicated parallel stream	A separate landlord-specific audience is identified, reached and retargeted independently of the standard property campaign. This is what produced the 2,000 landlord prospects and 700 site visits - a letting pipeline being built quietly in the background.
Google Business Profile keeps organic search active	New listings, sold and let updates, and blog articles publish automatically to Google Business Profile. Google sees a consistently active business - which improves local search rankings and generates organic discoverability running alongside the paid campaign.

What the numbers mean in practice

£0.06 per click in Surrey. That deserves a moment. Digital advertising in this market typically costs multiples of that figure. The efficiency comes from precision - campaigns built around specific local audiences behave very differently to broad-reach boosted posts. The result is thousands of visits to pwdproperty.co.uk at a cost that makes the economics of always-on advertising genuinely viable for an independent agent.

6,000 local people reached, each seeing PWD six times across the month. At that frequency, something shifts. People stop processing PWD as an ad and start processing them as a familiar name. That shift - from recognised to trusted - is what determines which agent gets the call when a homeowner is finally ready to act.

1,700 warm prospects now averaging seven views each. These are people who have already engaged with PWD content and been brought back. The retargeting is working exactly as intended - and every month, this pool grows.

Eight weeks in, PWD are not at the end of something. They are watching a flywheel start to spin.

What comes next - and why it matters now

The audiences being built today are not just useful today. They are the raw material for every future campaign PWD want to run.

When the moment comes to target landlords thinking about switching agents - they have the audience. When they want to run a campaign around rental yield reviews for existing Surrey landlords - they have the audience. When they want to target homeowners in a specific postcode who have already been on their website - they have the audience.

This is the part most agents miss when they think about advertising. It is not the campaign that runs this month that matters most.

It is the audience being built this month that makes every future campaign faster, cheaper and more effective.

Two thousand landlord prospects in eight weeks is not a vanity number. It is a future instructions list that will grow every single month the system is running.

👉 Learn more about Property AdVantage

The short version

Eight weeks is enough to build 2,000 landlord prospects - if the system is designed to find them, not wait for them.
£0.06 per click in a Surrey market is what precision targeting looks like versus broad-reach boosting.
The audiences built this month are the campaigns of next month - every one costs less and converts better than the last.
Landlord pipeline is not built at the point of instruction. It is built in the months before anyone starts looking.
700 landlord visits to pwdproperty.co.uk in eight weeks. Those are future instructions, not analytics.
This is Property AdVantage Standard, eight weeks in. The trajectory matters more than the snapshot.

Services used

Property AdVantage Standard

Always-on paid social built around live property stock, with dedicated landlord audience targeting running in parallel. Campaigns self-manage, audiences compound, and the data stays with PWD - not a portal.

Find out more

Estate Apps website

The destination for every ad click and the engine for audience capture. Every visit tracked, every behaviour recorded, every visitor eligible for retargeting. The website is not just a shop front - it is the foundation the whole system is built on.

Explore website design

Google Business Profile automation

Listings, sold and let updates and blog articles published automatically - keeping Google's local algorithm fed with consistent, fresh activity and generating organic search visibility alongside the paid campaign without additional effort from the team.

Learn more

How many landlord prospects did your marketing build last month?

PWD built 2,000 in eight weeks. Not by doing more marketing. By doing different marketing - the kind that finds landlords before they start looking, and keeps building the audience every single month.