Rex Gooding have spent years building trust across West Bridgford and the wider East Midlands area. This is what happened when that reputation was paired with always-on digital advertising - 126,500 landing page visits and counting since launch.
Client snapshot
The numbers
The challenge
Rex Gooding has spent years earning a reputation as one of West Bridgford and East Midlands most respected independent estate agents. That reputation wasn't something Estate Apps needed to create - it already existed through years of excellent service, local knowledge and trusted relationships.
The opportunity was different: how do you take a well-established estate agency brand and make sure it's seen online with the same consistency that people recognise it on the high street?
Most estate agents invest heavily in marketing individual properties. Every new instruction is uploaded to the major portals, shared across social media and promoted for a short period before the process begins again with the next listing. That's an effective way to market homes, but it does very little to build a long-term marketing asset for the agency itself - every campaign starts from scratch, and every click belongs to someone else's platform.
Rex Gooding wanted to complement their existing marketing with something more sustainable - not to replace the portals, which remain an important part of every estate agent's marketing mix, but to consistently bring local buyers, sellers, landlords and investors back to their own website, building an audience that belonged to Rex Gooding and could be reused again and again.
The strategy
Property AdVantage Standard was implemented to do much more than advertise properties. Every instruction automatically became an opportunity to strengthen the Rex Gooding brand. As properties were promoted across Facebook and Instagram, local people were encouraged to visit a dedicated Rex Gooding landing page instead of simply viewing a property within a portal.
A key part of the strategy is that Rex Gooding runs commercial property feeds alongside their residential campaigns. This allows additional, property-specific campaigns to run continuously in parallel, which is a major reason the campaign has generated significantly greater traffic volume than a residential-only campaign would.
Alongside this, the Estate Apps website automatically kept Rex Gooding's Google Business Profile active by publishing fresh property content, helping maintain visibility across Google Search and Google Maps without adding another task to the team's day.
Strategy at a glance
The results
126,500 landing page visits since launch
Since the campaign launched on 19 February 2024, Property AdVantage has generated 126,500 visits to Rex Gooding's own landing page - 126,500 opportunities for local movers to engage directly with the agency's own brand, browse properties, explore services and begin building familiarity with Rex Gooding, rather than remaining within a property portal.
120,000 people reached
Over the same period, the campaign has put Rex Gooding's advertising in front of 120,000 local people. Most people don't instruct an estate agent after seeing one advert - they choose the agency they've seen consistently over time. While a newspaper advert, leaflet or roadside board may only be noticed once, Property AdVantage has kept the Rex Gooding brand appearing in the local market continuously since launch.
Why the numbers are unusually high
Rex Gooding runs commercial property feeds alongside their residential campaigns. That combination allows additional, property-specific campaigns to run continuously in parallel with residential activity, which is the main reason traffic volumes have been significantly greater than a residential-only campaign would typically produce.
14.54p per landing page view
Despite the scale of the campaign, the cost per landing page view has stayed at just 14.54p - a strong return for continuous, brand-building exposure across the local market rather than a one-off burst of activity.
Why it worked
What other estate agents can learn
Most estate agents have spent years building a strong local reputation. The question is whether they're building an equally valuable digital presence alongside it.
Property portals will always play an important role in marketing homes, but they don't help agencies build a marketing asset they own. Property AdVantage complements that activity by bringing people back to the agency's own landing page and keeping the brand consistently visible throughout the local market, residential and commercial alike.
For Rex Gooding, the campaign wasn't about replacing what already worked. It was about amplifying an already respected brand with a level of digital consistency that would be almost impossible to achieve manually - because while properties come and go, a trusted brand only becomes more valuable when more people see it, remember it and return to it.
Results reflect campaign data for Rex Gooding Estate Agents. Individual results may vary.
Services used
Property AdVantage Standard
Automatically promoted every suitable Rex Gooding property, residential and commercial, across Facebook and Instagram, keeping the brand consistently visible within the local community.
Estate Apps website
The destination for every ad click - Rex Gooding's own landing page, where they own the experience, the enquiry and the data from every visit.
Google Business Profile automation
Fresh property content published automatically to Rex Gooding's Google Business Profile, keeping their local search presence active without manual effort from the team.
Ready to build your own digital audience?
Talk to us about Property AdVantage Standard
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Related reading
How Piccolo Property built consistent local visibility with Property AdVantage Standard
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