156 leads in 90 days. 16 valuation or callback requests.

That's what happened when one agency stopped treating ValPal and Property AdVantage as two separate tools and started running them as one system.

If you're already using ValPal Pro, this is the bit that should get your attention: you don't need a new tool. You need more of the right people reaching the one you've already paid for, and a way to bring back the ones who slipped through.

Client snapshot

The results

156 ValPal leads, 100% directly attributed to Property AdVantage

16 went on to request a valuation or callback

10.3% of every lead converted into a direct conversation opportunity

Why should you care?

Because most of what estate agents spend on marketing never gets past a click.

You can pour money into adverts, boost posts, run offers, and still end up with nothing more than a bump in page views. It looks like activity. It rarely looks like business.

This is the opposite of that.

This agency connected Property AdVantage and ValPal Pro so every valuable click had somewhere to go, and every lead that went quiet had a way back in. The result: 156 people who wanted to know what their property was worth, and 16 who were ready to talk about it.

That's 16 conversations most agents are currently leaving on the table.

You already have everything you need

This is the part worth sitting with.

This agency didn't buy new software, hire anyone, or overhaul their marketing. They already had ValPal. They already had properties to advertise.

What they were missing was the connection between the two.

Property AdVantage takes an agent's live stock and puts it in front of local homeowners on Facebook and Instagram, continuously. Every property becomes another chance to be seen. Every view becomes another chance to click through to the agent's own website, not a portal, not a competitor's brand.

From there, ValPal Pro takes over: turning anonymous traffic into an identifiable lead, and giving that person somewhere to take the next step.

Connect the two, and clicks stop being just clicks. They become pipeline.

16 raised their hand. That's the number that matters.

156 leads is a strong number on its own.

16 valuation or callback requests is the number that pays the bills.

That's 16 homeowners who didn't just browse. They said, in effect:

“I'd like to know what my property is worth.”

or:

“Please call me.”

We're not claiming all 16 turned into instructions overnight. What we are saying is this: those are 16 conversations that wouldn't have existed without the integration, handed to the agency on a plate, from advertising they were already running.

That's the commercial reality behind the number: 10.3% of every lead this integration generated turned into a real opportunity to sit down with a seller.

And the leads that had already gone quiet? Back in play.

Here's the part most agents never think to ask about: what happens to the leads that don't convert straight away?

Every agent using ValPal has a backlog sitting quietly in the system. People who requested a valuation, started one and dropped off, or got in touch months ago and went cold.

Property AdVantage can now pull those leads straight back out of ValPal and turn them into a live, dedicated remarketing audience.

Not instead of your CRM audiences. Alongside them. Another route back to people who've already shown genuine intent, rather than starting from zero every time.

Nobody has to go cold. They just needed putting back in front of the right property at the right moment.

We're building out the full numbers on this for the agency featured here, and we'll be sharing them soon. Early signs are exactly what you'd expect: people who've already shown interest once are far easier to bring back than a stranger is to win from scratch.

Why it worked

• Live property stock, not static adverts, kept the campaign fresh
• Traffic was sent to the agent's own website, not a third-party portal
• Every lead was tracked back to its source, so the results were provable, not guessed
• Dormant ValPal leads were reactivated instead of written off
• No new software, no new spend, no new process to learn

From property browsers to potential sellers

There's a detail in here worth calling out: today's buyer can be tomorrow's seller.

Someone clicking a listing for a three-bedroom house might already own the two-bedroom property they need to sell first. Most agents' marketing is built entirely around the buyer enquiry, and misses that person completely.

By routing that traffic through the agent's own site and into ValPal, this integration catches some of those future vendors months before they'd ever fill in a valuation form unprompted.

That's not more property views. That's vendor lead generation, running quietly in the background.

What this means if you're already using ValPal Pro

This agency was the first to connect Property AdVantage and ValPal Pro both ways, so we're not calling 156 leads and 16 valuation requests an industry benchmark. Every agent's stock, location and audience is different.

What we can say with confidence is this: the tool you're already paying for is almost certainly under-performing without this connection.

If your ValPal account is only getting traffic from people who were already looking for you, you're missing the homeowners who haven't started looking yet, and writing off the leads who already showed interest and quietly disappeared.

Both of those are fixable, without adding a single new tool to your stack.

Ready to see what your own ValPal account could be doing?

156 leads. 16 valuation requests. A reactivated audience on top.

That's what happens when the tools you already own are finally working together.

Here's where to go next:

→ See how Property AdVantage works

→ Talk to us about connecting Property AdVantage with your ValPal account

→ Read more case studies

Results reflect campaign data for this agency over a 90-day period. Individual results may vary