How Cooper Adams Amplified Their Local Visibility with Property AdVantage Premium

The numbers that matter

A high-performing agency... looking for an edge

Cooper Adams aren’t your typical estate agent - and they’ll be the first to tell you that.

Founded in 2004 by Shaun Adams in East Preston, West Sussex, they’ve built a reputation on doing things properly. 

With branches in Angmering, East Preston and Rustington, they’re one of the area’s most trusted independent agencies - known for high-quality marketing, genuine transparency and a detail-focused approach that their clients notice from day one.

They already came to the table with:

•      A consistently well-performing website with strong local traffic

•      A solid brand reputation built over two decades in West Sussex

•      A valuable CRM database of past clients, applicants and previous valuation requests

•      High-quality property marketing that genuinely stands out in the local market

But like any forward-thinking agency, the question wasn’t:

“Are we doing enough?”

It was:

“How do we get even more from what we’re already doing well?”

The opportunity

Property decisions don’t happen overnight. A homeowner in Rustington might spend six months casually browsing the market before they pick up the phone. A past applicant from two years ago might finally be ready to sell. A previous valuation that went quiet could be about to come back to life.

During that long decision-making window, visibility is everything - not just being present in the market, but being consistently present. Even the best-produced property marketing can be missed if it’s not seen often enough, by the right people, at the right moment.

The opportunity for Cooper Adams wasn’t to fix something broken - it was to add consistency and scale to an approach that was already working beautifully.

What changed: Introducing Property AdVantage Premium

Cooper Adams introduced Property AdVantage Premium - an automated Facebook and Instagram advertising platform built specifically for estate and letting agents by Estate Apps.

This wasn’t about replacing what they were doing. It was about making sure their marketing kept working in the background, automatically, without placing any additional demands on the team’s time.

Campaigns ran across Facebook and Instagram, promoting:

•      Live property listings - automatically pulled from the website as soon as they go live

•      The Cooper Adams brand - keeping the agency front-of-mind across West Sussex

•      Relevant, localised messaging to highly targeted audiences

Targeting three key groups:

In plain English: their marketing became consistently visible - not just occasionally brilliant.

The results

Within 30 days, the numbers told a clear story.

8,100

Highly Relevant Visitors Driven Back to the Website

Not broad, untargeted clicks. Local people in Cooper Adams’ core market - actively re-engaging with a brand they already recognised and trusted. That kind of warm traffic converts very differently from cold outreach.

8,700

Local People Reached Across West Sussex

Campaigns reached thousands of people in their primary market area, with each person seeing the ads an average of 7.5 times. That level of repetition doesn’t just create awareness - it builds the brand familiarity that makes someone pick up the phone when the moment finally arrives.

2,300+

CRM Contacts Re-Engaged Multiple Times

The strongest results came from the people Cooper Adams already had a relationship with. Over 2,300 contacts from their Street CRM database were reached multiple times - generating more than 1,900 website visits from warm leads alone. That’s not a cold audience. Those are people who already know and trust the brand, being reminded it’s there.

£0.03

Average Cost Per Click

Highly efficient spend delivering consistent exposure, strong engagement and significant traffic volumes - without adding a single task to the team’s workload. The campaigns ran in the background, automatically.

Why it worked

The takeaway

For high-performing agencies like Cooper Adams, this isn’t a story about fixing something that was broken.

It’s about recognising that the very best agents still leave opportunity on the table - not through poor marketing, but through inconsistent visibility. Great content, strong branding and a solid database are powerful assets. 

Property AdVantage Premium simply makes sure they’re working harder and more consistently than ever before.

If your marketing is strong but your visibility is inconsistent - there’s almost always more opportunity sitting just beneath the surface.

Results reflect a 30-day campaign period for Cooper Adams Estate Agents. Individual results may vary.