We published Chartwell Noble's three-week results in March 2026 - 3,500 website visitors, 10,000 local people reached, 2,000 CRM contacts re-engaged. A full month later, the numbers were stronger still - including 51 warm leads at £0.75 each. Here is what the second month looked like.

Client snapshot

Agent: Chartwell Noble     |  Period: April 2026 (second full month) 

Location: Worcestershire, Cotswolds, Shropshire, West Midlands, Berkshire & Wiltshire

CRM: Street CRM     |  Website: chartwellnoble.co.uk

Services: Property AdVantage Premium, Google Business Profile automation, Street CRM integration

Part 1 case study: 3,500 website visitors and 10,000 local people reached in the first 3 weeks

Fifty-one people who filled in a form and raised their hand - in month two. Not a launch spike. Not beginner's luck. A system that ran its first full month and came back stronger than the three weeks that preceded it.

What changed between March and April

Part 1 of the Chartwell Noble story covered the first three weeks of the campaign. The early numbers were strong enough that they warranted a second look once a full month had run. Here is the direct comparison:

Two things stand out in those numbers. First, the growth is proportional - a full month produced roughly the traffic and reach you would expect from extrapolating three weeks, which confirms the campaign is running consistently rather than having peaked early. Second, the lead generation data now has a full month behind it: 51 leads at £0.75 each is a number that belongs in any conversation about what efficient estate agent marketing looks like.

Twenty-two leads in 72 hours

During one particularly active stretch in April, the campaign generated 22 leads in three days. The instinct with a number like that is to query the quality - and that is the right instinct. Not every lead at volume is a good lead.

But even applying a conservative filter for duplicates and casual enquiries, that level of activity in 72 hours tells a clear story: the audience Chartwell Noble had been building since March was reaching a point of activation. People who had seen the brand multiple times, visited the website, been served relevant content - and were now ready to respond.

That is not a launch spike. Launch spikes happen in week one and taper. This happened in month two. The campaign is not slowing down. It is compounding.

To put the full picture in context: Chartwell Noble told us directly that in the seven to eight weeks since activating Property AdVantage, they had generated more leads than in the entire twelve months before it - outside of the portals. That is not a campaign result.

That is a fundamental shift in how the business generates opportunities.

Where the leads actually went

Chartwell Noble use Street CRM. Property AdVantage Premium connects directly to Street via the API - which means every lead generated by the campaign arrived in Street the moment the form was submitted. No copying across, no forwarding emails, no checking Facebook notifications at 9pm to make sure nothing was missed.

This matters more than it might initially appear. In estate agency, the difference between responding to a lead in ten minutes and responding in four hours is often the difference between booking the valuation and losing it to whoever called first. When the lead lands in the system the instant it is generated, that response window is as short as the team makes it - not as long as the admin process allows.

The Street integration also means every lead is captured properly from the first interaction - tagged, tracked and available for future retargeting. A lead that does not convert immediately does not disappear. It becomes part of a warm audience that Chartwell Noble can reach again, more cheaply, in future campaigns.

What two months of data is quietly building

The lead numbers are the headline. The audience being built underneath them is the longer-term story.

Every person who visited a valuation page, a sold property listing, a landlord guide or an area guide during March and April is now part of a custom audience inside Chartwell Noble's Meta advertising account. Those audiences are tagged by intent - so a person who visited the landlord section multiple times is identifiable as a likely landlord prospect, not just a general browser.

What that means practically: when Chartwell Noble want to run a campaign specifically targeting landlords thinking about switching agents, or homeowners in a particular postcode who have already been on the site, or past CRM contacts who visited recently - those audiences already exist. The campaign does not start from zero. It starts from two months of accumulated, qualified data.

That data asset grows every month. And every campaign that runs against it is more targeted, more efficient and more effective than the one before.

The audience Chartwell Noble already owned

Part 1 of this case study established that 2,000+ CRM contacts were re-engaged in just three weeks - generating 1,000+ website visits from people already in the Chartwell Noble database. That capability has continued running through April.

Property AdVantage Premium connects directly to Street CRM and automatically matches existing contacts to Facebook profiles. Past buyers, previous vendors, landlords, valuation enquiries, applicants - all of them are served relevant property content across Facebook and Instagram without anyone in the team doing anything to make it happen. The database is not sitting dormant. It is working.

This is why £0.75 per lead is achievable. A meaningful proportion of the leads Chartwell Noble are generating are coming from people who already know the brand. Reaching a warm audience costs less, converts better, and produces a higher quality conversation than cold advertising on a portal ever could.

Key takeaways

• Month two produced 51 leads at £0.75 each. The campaign did not taper after launch - it strengthened.

• 22 leads in 72 hours in April was not a spike. It was warm audiences from March reaching a point of activation.

• Leads landing directly in Street CRM means response time is determined by the team, not by admin process.

• Every visit in March and April has built a segmented audience that makes every future Chartwell Noble campaign cheaper and more precise.

• 2,000+ CRM contacts re-engaged in three weeks in March. That re-engagement has continued running automatically through April.

• £0.75 per lead reflects what happens when warm audiences are the foundation of the campaign, not an afterthought.

Services used

Property AdVantage Premium

Ran Chartwell Noble's always-on property advertising, CRM audience integration and active lead generation across April - with every lead delivered directly into Street CRM automatically via the Street API.

Explore Property AdVantage

Google Business Profile automation

New listings, sold and let updates and blog articles published automatically to Chartwell Noble's Google Business Profile throughout the month - keeping their local search presence active without manual input.

Learn more

Street CRM integration

Direct API connection between Property AdVantage and Street CRM - every lead captured in real time, every CRM contact automatically matched to a Facebook audience and kept in live campaigns.

The results got stronger in month two. That is the point.

Most marketing fades after the launch. Property AdVantage compounds because the audience it builds this month makes next month's campaigns more effective. Chartwell Noble's March audiences became April's warm leads. April's leads become May's retargeting pool. The system does not reset. It accumulates.

• Read part 1 of the Chartwell Noble story
• Related reading: how Chartwell Noble's leads kept coming
• Talk to us about Property AdVantage Premium
• See the full range of Property AdVantage options
• Read more case studies