An in-depth look into link building for estate agents
10 minute read posted by Tom Clark
In this study I will focus on two highly competitive locations - Brighton and Exeter. I will uncover which link building techniques have worked for the top-ranking estate agents and show clear patterns to their backlink profiles....
Why do new estate and letting agents fail in the first year?
2 minute read posted by Christopher Watkin
... and why existing agencies find it so hard to grow. The cost of attracting landlords and homeowners to use your agency was too high, the difficulty of attracting homeowners and landlords to even ask you out for a free valuation
What is the most important question that estate and letting agents should ask?
3 minute read posted by Christopher Watkin
1. Are we on the right social media channels? 2. Is our lettings / estate agency service consistent enough? 3. Are we on the right portals? Rightmove...should we pay extra for Zoopla? 4. Is our agency website good enough? 5.
The 6 golden rules of red-carpet customer service
3 minute read posted by Samantha Jones
By Samantha Jones, Commercial Manager Corporate and Property, at telephone answering specialist Moneypenny. Moneypenny answers around 1.2 million overflow calls a year for more than 950 estate and letting agents across the UK. We...
Video Hosting - which is best for estate agency?
5 minute read posted by Tavia Merritt
A survey of 1000 UK adults found that consumers are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than they are a text article. And of those asked, more people said they better engaged with online...
Do you want to win games or championships?
3 minute read posted by Stephen J Brown
Although I love my job, I can spend many hours seated, especially due to the distance I can travel on a weekly basis. There is nothing I like more than getting out and going for a walk in the fresh air. As it happens my wife is...
Tips and advice when renovating a Buy-to-Let
5 minute read posted by Alan Nash
I purchased a one bedroom ground floor flat in Gorgie, Edinburgh last November with a plan to refurbish and rent it out. The property was in total disrepair. The previous owner had passed away and her son was selling the property....
Are you all Show and no Substance?
4 minute read posted by Andrea Morgan
We all love great design and in many ways it’s what draws us to a product, brand or company. I personally love branding but I’m sadly seeing a growing trend of content that is all show and no substance. What do I mean? As an...
How to buy or sell a house without moving from your armchair
4 minute read posted by Judith Summer
Is the technology that good? I wanted to pose the question as to whether you could buy or sell a house with the use of technology as it is today without having to move from your chair until the removal men turned up. Let us start...
In-house or Outsource?
6 minute read posted by Terry Lightfoot
To in-house or outsource? There is often a debate about the best option when it comes to the subject of property reporting. In some parts of the UK many letting agents are outsourcing their mid-term and inventory requirements, but...
