Insights: Websites

One of the biggest barriers estate agents face with marketing is time. Between valuations, viewings, negotiations and progression, producing regular content can feel impossible. But here's something many agents overlook. A single...

For many years, estate and letting agents were told that blogging regularly would help improve their search visibility. The logic seemed simple enough: write more, use local keywords, and search engines will reward you. Search...

One of the most common questions estate and letting agents ask about content is a simple one: what should we actually be writing about? Many agency blogs start with good intentions and quickly lose direction. A few market updates,...

Many letting agent blogs focus on property listings, company updates or occasional rental market commentary. These have their place - but they rarely address the questions landlords and tenants are actually searching for....

Many estate agent blogs follow a familiar pattern. New listings. Occasional market updates. The odd company announcement. These have their place - but they rarely answer the questions potential sellers are actually searching for...

The previous article in this series explored why milestone blog articles matter - how they create permanent signals of credibility on your website and help search engines, AI tools and potential clients better understand your...

Estate agents reach meaningful milestones all the time. A hundred Google reviews. An ESTAS award. Ten years in business. Five hundred happy clients. Most agencies celebrate these moments - a social media post, maybe a mention in...

Choosing the wrong website provider can quietly cost an estate agency tens of thousands of pounds in lost instructions, reduced visibility and expensive platform migrations. Yet most agents spend more time comparing company cars...

Something has shifted in how people find estate agents - and it's happening faster than most agents realise. Not long ago, the journey was predictable. Someone thinking about selling would search on Google, click through a few...

A client messaged us this week with a story that made us smile - and wince a little at the same time. Their old website provider had called them out of the blue, offering a review of their website. The problem? The client had left...