Insights: Google

Let’s start with the basics Before your business shows up on Google Maps or in local searches, Google needs proof that you exist. Verification isn’t a boring admin step - it’s a trust signal. It tells Google *and* your...

A 2 minute read. We've all got a little bit more time on our hands right now. In particular, estate agents find themselves unable to do the majority of their day-to-day tasks and fulfill their ultimate goal of getting people...

A 3 minute read. Social Proof The fact is, people rely on online reviews when they're choosing whether or not to do business with you. A whopping 84% of consumers trust online reviews as much as they do word-of-mouth...

A 3 minute read. I’ve worked with estate / letting agents for over 15 years now, and one thing that I've regularly picked up is that they can be hesitant to ask clients for reviews for fear of (presumably) a public bashing....

Just as you thought you were out of the woods with GDPR, along comes something else. Google are rolling out their "Speed Update" in July, as well as marking any website not listed as HTTPS as "not secure". These changes do only...

We recently wrote about bounce rates and why your business should keep an eye on them. We received a mixture of feedback ranging from people appreciating the insight, to some people challenging some of the ideas behind the blog....

Normally when people discuss their websites stats, most people talk about how many hits their website has received over a period of time. Hits in this regard, means the number of times your website or more specifically your...

The Google Quality Update Google continues to rule the web as the most visited website globally with its search ranking algorithm being the most watched by website owners all over the world. From time to time, Google makes updates...

Technology is playing an ever more critical role in helping property professionals stay competitive in their field. Companies that embrace technology are using it to run targeted marketing campaigns, manage their operations...