Insights: Websites

It's a conversation we have with estate agents regularly. An agent launches a brand new website. It looks great, loads quickly and the SEO foundations are solid. A few months later, the question arrives: "Why aren't we ranking...

Spend a few minutes searching for property advice on Google and you'll notice something. Certain agents keep appearing. Their name comes up in local searches. Their content surfaces when buyers and sellers are researching the...

One of the things I genuinely enjoy about running Estate Apps is the catch-up calls with our clients. Not sales calls. Not check-in boxes to tick. Just proper conversations - about what’s working, what isn’t, and where there...

Let’s be honest. You didn’t get into estate agency to spend your evenings fiddling with Google Business Profiles. But here’s the uncomfortable truth: if a homeowner searches for an estate agent in your area right now, and...

The quiet ranking signal your competitors are already using - are you? Online reviews have always mattered for reputation. But in 2026, they're pulling double duty. They now influence something even more important: your visibility...

Convenience is seductive. Strategic freedom is powerful. Bundled CRM + website platforms feel efficient. One supplier. One agreement. One login. One less thing to think about on a Monday morning. And honestly? That simplicity...

For years, the digital strategy for estate agents was beautifully simple. Get more Google reviews. Rank well in search. Win more instructions. And honestly? It generally worked brilliantly. But the way people discover businesses...

We’ve noticed something recently. And we’re not the only ones. We regularly have to contact CRMs on behalf of mutual clients - a property not appearing in a website feed, a new branch needing connecting, a status change that...

Most agents collect ESTAS reviews… then let them gather dust Sound familiar? Here’s how it usually goes: You deliver genuinely great service (obviously) Clients leave glowing ESTAS reviews - verified, industry-specific, the...

How to automatically turn your website content into local visibility inside Google - without lifting a finger. Here's something a bit unsettling to think about: when a homeowner googles 'estate agents near me,' your beautifully...