Let’s be honest. Most estate agents aren’t bad at marketing.

They’re just utterly, relentlessly, gloriously busy.

Viewings before 9am. Vendor calls at 5pm. A progression chain that somehow involves three people called Dave. The intention to promote that shiny new listing is always there - it’s just that the day has other plans.

Sound familiar? Good. You’re our people.

That gap between intention and consistent marketing is exactly why we built Property AdVantage.

The Bigger Problem: Over-Reliance on Portals

For years, the big portals have been the default answer to the question: “How are we marketing this property?”

And look - they work. We’re not here to badmouth Rightmove at a dinner party. But when portals become the only channel, agents hand over something valuable: control.

Modern estate agencies need marketing channels they actually own:

• Their website - pulling in traffic and generating leads 24/7
• Their brand presence on social media - staying visible in the local community
• Their own audience data - retargeting people who’ve shown genuine interest
• Their local digital visibility - showing up where buyers, sellers and landlords actually spend time

Property AdVantage was built to strengthen those channels - automatically, without adding a single task to your to-do list.

What Property AdVantage Actually Does

Property AdVantage is our automated property advertising platform built specifically for estate and letting agents.

It connects directly to your Estate Apps website and automatically turns your live property listings into paid ads on Facebook and Instagram - without you lifting a finger. No logging in. No brief to write. No “I’ll do it after this valuation”.

Once activated, the system:

• Automatically promotes your listings - updated every hour as your stock changes
• Keeps your agency visible to local buyers, sellers, landlords and tenants
• Retargets people who have already visited your website (hello, warm audience)
• Promotes your brand alongside your properties - so people remember you, not just the listing
• Runs everything from your own Meta ad account - you own the data, always

The result? Your marketing simply runs consistently in the background, whether the team is on viewings, valuations or taking a well-earned lunch.

Built with Paid Ads Specialist Paul Long

One of the biggest frustrations agents have with Facebook advertising is that boosted posts rarely deliver consistent results. You spend the money, cross your fingers, and wonder why your competitor down the road seems to be everywhere.

That’s why Property AdVantage was built in collaboration with Paul Long - the UK’s most recognised Facebook advertising specialist for the property sector, who has helped over 2,000 agents across the country generate real leads and valuation enquiries through structured, properly-built campaigns.

The platform brings together:

• Estate Apps’ automation technology and CRM integrations
• Paul’s proven campaign structure and paid ads expertise (built on years of real agency results)
• Your own Meta advertising account - so you stay in control

The combination means you get professional-grade campaign setup and ongoing structure - without needing to become a Facebook ads expert yourself. Which is probably fine, because you’ve got enough on.

Two Ways to Use Property AdVantage

📌 Standard - Always-On Visibility

Standard keeps your agency and listings consistently visible to local audiences on Facebook and Instagram. Your listings automatically become social ads, your brand stays active in the local area, and warm audiences are retargeted without you doing a thing.

For many agents, this alone removes several hours of manual marketing every single month.

🚀 Premium - Lead Generation & Smarter Targeting

Premium builds on everything Standard does and adds a powerful lead generation layer on top.

This includes:

• Lead forms built directly into Facebook and Instagram ads - so enquiries come to you
• Leads pushed straight into your CRM (where supported) - no manual copy-paste required
• Campaigns targeting your existing contact database - re-engage people who already know you
• Smarter audience targeting for buyers, sellers, tenants and landlords

For agencies actively looking to generate more valuation opportunities and inbound leads, Premium adds a layer of targeting power that boosted posts simply can’t match.

The ROI Conversation Is Usually Short

We’re not going to throw made-up numbers at you. What we will say is this: when agents weigh up the time saved each month, the reduction in third-party marketing costs, and the additional exposure their listings receive, the maths tends to get very simple very quickly.

In practice, many agents tell us that one additional instruction comfortably covers the cost. Everything after that is upside.

Property Marketing That Doesn’t Rely on Spare Time

Property AdVantage isn’t about adding more marketing tasks to your day. It’s about making sure the marketing you already intend to do actually happens.

Consistently. Automatically. Without becoming another item on your to-do list that slowly migrates to the bottom.

Your website already does the hard work. Property AdVantage simply makes sure more of the right people see it.

Estate Apps - Trusted by hundreds of estate and letting agents across the UK. 8 consecutive ESTAS award wins. 900+ verified 5★ reviews. Award-winning customer service, every single year.