Latest insights from the Estate Apps team
The future of estate agency marketing isn’t more leads. It’s being remembered.
8 minute read posted by Alex Evans
on 12th Jul 2026 Why the agencies winning tomorrow’s instructions are investing in familiarity today There’s a line from our case study with Michael Poole Estate Agents that we keep coming back to. “The best marketing in the world means...
Your next valuation lead might already be in your CRM
8 minute read posted by Alex Evans
on 10th Jul 2026 Why the most valuable opportunities in your agency could be the ones you’ve stopped thinking about Here’s a question most estate agents don’t ask often enough. How much did it cost to generate every lead currently sitting in...
Stop paying for traffic you never see again
8 minute read posted by Alex Evans
on 9th Jul 2026 Why what happens after someone leaves your website matters more than most agents realise Every month, estate agents spend time and money generating website traffic. Portal clicks. Google searches. Google Business Profile visits....
What happens when the leads stop?
8 minute read posted by Alex Evans
on 7th Jul 2026 Why smart estate agents are building their own audience alongside the portals What does your agency have left when the leads slow down? Not if there’s a crash. Not if a portal disappears overnight. Just a quiet shift - leads...
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900 ESTAS Reviews. Year 9 Underway. Still Obsessed With Customer Service.
7 minute read posted by Alex Evans
on 6th Jul 2026 Some milestones are worth a proper pause. Not to blow our own trumpet (okay, maybe a little), but to genuinely sit with a question. What actually got us here? 900 verified ESTAS reviews. 8 consecutive Gold awards. Entering year 9....
How estate agents can turn one blog article into 10 pieces of marketing content
6 minute read posted by Alex Evans
One of the biggest barriers estate agents face with marketing is time. Between valuations, viewings, negotiations and progression, producing regular content can feel impossible. But here's something many agents overlook. A single...
Blog articles estate & letting agents should stop publishing
5 minute read posted by Alex Evans
For many years, estate and letting agents were told that blogging regularly would help improve their search visibility. The logic seemed simple enough: write more, use local keywords, and search engines will reward you. Search...
Blog articles estate & letting agents should publish every year
6 minute read posted by Alex Evans
One of the most common questions estate and letting agents ask about content is a simple one: what should we actually be writing about? Many agency blogs start with good intentions and quickly lose direction. A few market updates,...
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The most valuable blog articles letting agents should be writing
5 minute read posted by Alex Evans
Many letting agent blogs focus on property listings, company updates or occasional rental market commentary. These have their place - but they rarely address the questions landlords and tenants are actually searching for....
The most valuable blog articles estate agents should be writing
5 minute read posted by Alex Evans
Many estate agent blogs follow a familiar pattern. New listings. Occasional market updates. The odd company announcement. These have their place - but they rarely answer the questions potential sellers are actually searching for...
