Latest insights

Let’s be honest - when you first saw the phrase “your website is now discoverable on ChatGPT,” you probably had one of two reactions. Either: “Fantastic, we’re in the future!” Or: “What does that actually mean and...

Let’s be honest. Most estate agents aren’t bad at marketing. They’re just utterly, relentlessly, gloriously busy. Viewings before 9am. Vendor calls at 5pm. A progression chain that somehow involves three people called Dave....

Alright. Let's address the obvious. "Like derrr... it's definitely us." But if you've landed here expecting a biased top-ten list with us conveniently at number one - we're going to disappoint you. (Just a little. We promise we'll...

Most estate and letting agents don’t think about the real cost of their website - because on the surface, it looks fine. Pages load. Buttons work. Property photos appear. But the biggest issues aren’t dramatic failures....

Most estate and letting agents choose their website design quickly. Templates look clean, the demo works, and everything seems fine… until they try to do something slightly different. That’s when the cracks appear. Rigid,...

Estate and letting agents are constantly juggling valuations, viewings, progression work and tenancy management. With all that happening daily, the website can quietly fall into the category of “it’s fine for now”. The truth...

Estate and letting agents already juggle more than enough - valuations, viewings, tenancy queries, chain updates, marketing, compliance… the list never ends. The website should lighten the load, not add to it. That’s where...

Estate and letting agents know the industry inside out - but even the sharpest operators get caught out by website providers who load everything with upsells, bolt-ons and surprise charges. It’s rarely obvious upfront. You only...

There's something special about this time of year. The inbox slows down (a little), the coffee cups get swapped for mulled wine, and suddenly everyone remembers where their Christmas jumper is hiding. So before the year wraps up...

Why the search game just changed (and what it means for your agency) Remember when "Google it" was the answer to everything? That's changing fast. Your potential buyers aren't starting at Google anymore - they're asking ChatGPT...