Latest insights from the Estate Apps team
5 milestone blog articles every estate agent should publish
5 minute read posted by Alex Evans
The previous article in this series explored why milestone blog articles matter - how they create permanent signals of credibility on your website and help search engines, AI tools and potential clients better understand your...
Why estate agents should publish milestone blog articles
5 minute read posted by Alex Evans
Estate agents reach meaningful milestones all the time. A hundred Google reviews. An ESTAS award. Ten years in business. Five hundred happy clients. Most agencies celebrate these moments - a social media post, maybe a mention in...
How to compare estate agent website providers in 2026 (a practical guide)
10 minute read posted by Alex Evans
Choosing the wrong website provider can quietly cost an estate agency tens of thousands of pounds in lost instructions, reduced visibility and expensive platform migrations. Yet most agents spend more time comparing company cars...
The estate agents who will win in AI search (and why)
6 minute read posted by Alex Evans
Something has shifted in how people find estate agents - and it's happening faster than most agents realise. Not long ago, the journey was predictable. Someone thinking about selling would search on Google, click through a few...
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Shortlisted for a 9th consecutive ESTAS Award - and Alex Evans recognised in the People Awards too
8 minute readWe're proud to announce that Estate Apps has been shortlisted for the ESTAS Customer Service Awards 2026 - our ninth consecutive year on the shortlist. At the same time, Alex Evans has once again been recognised through the ESTAS...
When your old website supplier calls two years too late
4 minute read posted by Alex Evans
A client messaged us this week with a story that made us smile - and wince a little at the same time. Their old website provider had called them out of the blue, offering a review of their website. The problem? The client had left...
You don't have an SEO problem. You have a publishing problem
6 minute read posted by Alex Evans
It's a conversation we have with estate agents regularly. An agent launches a brand new website. It looks great, loads quickly and the SEO foundations are solid. A few months later, the question arrives: "Why aren't we ranking...
Momentum and consistency: the real advantage in estate agency marketing
6 minute read posted by Alex Evans
Spend a few minutes searching for property advice on Google and you'll notice something. Certain agents keep appearing. Their name comes up in local searches. Their content surfaces when buyers and sellers are researching the...
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Listening vs taking action: the marketing gap estate agents often miss
6 minute read posted by Alex Evans
One of the things I genuinely enjoy about running Estate Apps is the catch-up calls with our clients. Not sales calls. Not check-in boxes to tick. Just proper conversations - about what’s working, what isn’t, and where there...
430 Five-Star Google Reviews. From a Small, Independent Team.
5 minute read posted by Alex Evans
This week, we crossed 430 five-star Google reviews. All public. All visible. All written by real people in the property industry who've worked with us - some for years, some more recently. Long-term clients. Newer clients....
