Latest insights

Google's Anonymous Reviews Are Here - Here's What Estate Agents Need to Know Right, let's talk about something that's going to change how your agency handles Google reviews. As of November 2025, Google's rolled out a feature that...

If you've seen suppliers banging on about "pushing listings directly to AI", you might be wondering if your next valuation should come from ChatGPT itself. Spoiler: it won't. And if it does, we've got bigger problems. Let's cut...

Reviews: Not just a marketing tool For many agents, reviews are a way to win the next instruction. But smart estate and letting agents also use them as a feedback loop for continuous improvement. A review isn’t just praise (or...

Let's talk about the "SEO is dead" myth Scrolled LinkedIn lately? You've probably seen at least three posts declaring that SEO is finished and AI has replaced everything. We get it - the panic feels real. But here's what's...

The Way We Search Has Completely Changed "Hey Google, who's the best estate agent near me?" That's not someone trying to game the system with keywords. That's just how people talk now. And honestly? It's about time search engines...

Let’s start with the basics Before your business shows up on Google Maps or in local searches, Google needs proof that you exist. Verification isn’t a boring admin step - it’s a trust signal. It tells Google *and* your...

Aftercare isn’t an extra - it’s part of the service Many agents see the sale completion or tenancy sign-up as the end of the journey. But for estate and letting agents, aftercare is where loyalty is built and reviews naturally...

We’re still buzzing from Friday’s ESTAS Awards 2025 in London - because we didn’t just win one award… we won two! 🤯 Alongside our 8th consecutive win for Best in Sector: Digital Marketing Services, we were blown away to...

Well, that was one heck of a night! 🥂 We’re thrilled to announce that Estate Apps has won Gold at the 2025 ESTAS Customer Service Awards, marking our 8th consecutive year being recognised as one of the UK’s best suppliers...

Reviews don’t happen by accident For estate and letting agents, reviews are the result of deliberate, consistent service - from first contact to aftercare. Every stage is a chance to leave a client thinking, “I need to tell...