Latest insights from the Estate Apps team
Local SEO for Estate Agents - How to Win Google Maps, Organic Rankings & AI Search in Your Area
11 minute read posted by Alex Evans
Let’s be honest. You didn’t get into estate agency to spend your evenings fiddling with Google Business Profiles. But here’s the uncomfortable truth: if a homeowner searches for an estate agent in your area right now, and...
Anonymous Google Reviews: What Businesses Need To Watch (And Why It’s Not All Bad)
8 minute read posted by Alex Evans
Google reviews have always been one of the most powerful trust signals online. They influence where customers spend their money, which businesses Google promotes - and now, quietly, who can actually be seen leaving them. Because...
Why Online Reviews Matter More Than Ever in 2026
9 minute read posted by Alex Evans
The quiet ranking signal your competitors are already using - are you? Online reviews have always mattered for reputation. But in 2026, they're pulling double duty. They now influence something even more important: your visibility...
Why Independent Website Platforms Give Estate Agents a Long-Term Advantage
7 minute read posted by Alex Evans
Convenience is seductive. Strategic freedom is powerful. Bundled CRM + website platforms feel efficient. One supplier. One agreement. One login. One less thing to think about on a Monday morning. And honestly? That simplicity...
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Trust Signals: Why Reviews, Awards and Online Reputation Matter More Than Ever
9 minute read posted by Alex Evans
For years, the digital strategy for estate agents was beautifully simple. Get more Google reviews. Rank well in search. Win more instructions. And honestly? It generally worked brilliantly. But the way people discover businesses...
Is AI Customer Support Making CRM Service Worse?
6 minute read posted by Alex Evans
We’ve noticed something recently. And we’re not the only ones. We regularly have to contact CRMs on behalf of mutual clients - a property not appearing in a website feed, a new branch needing connecting, a status change that...
98.99%. 900 Votes. 9 Years. That's Not a Rating - That's a Standard.
8 minute read posted by Alex Evans
Within the last couple of weeks, we hit a milestone that genuinely means something to us. Not a vanity metric. Not a marketing number we invented. 900 verified ESTAS reviews. A 98.99% customer service rating. Over nine years. From...
Turn Your ESTAS Reviews Into Google Visibility
6 minute read posted by Alex Evans
Most agents collect ESTAS reviews… then let them gather dust Sound familiar? Here’s how it usually goes: You deliver genuinely great service (obviously) Clients leave glowing ESTAS reviews - verified, industry-specific, the...
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From Pre-Market Launch listings and Google Business Profile integration to our sleek floating WhatsApp widget - we’re always developing new features to give agents the edge.
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Estate Agent Websites and Google Business Profile: Finally Working Together
10 minute read posted by Alex Evans
How to automatically turn your website content into local visibility inside Google - without lifting a finger. Here's something a bit unsettling to think about: when a homeowner googles 'estate agents near me,' your beautifully...
Why We Built the ££ Savings Calculator (formerly the Better Off Calculator)
7 minute read posted by Alex Evans
Ask most estate agents what they'd like to change about their business and the answer usually comes back pretty quickly: "We want to increase our fee." Not because they're after a bigger slice of the pie for the fun of it. But...
