Insights: Google business

You check your Google Business Profile and suddenly your reviews have disappeared. Years of hard-earned feedback. Gone. Or are they? A missing Google review isn't necessarily a deleted Google review. Google may remove reviews for...

Spend a few minutes searching for property advice on Google and you'll notice something. Certain agents keep appearing. Their name comes up in local searches. Their content surfaces when buyers and sellers are researching the...

One of the things I genuinely enjoy about running Estate Apps is the catch-up calls with our clients. Not sales calls. Not check-in boxes to tick. Just proper conversations - about what’s working, what isn’t, and where there...

This week, we crossed 430 five-star Google reviews. All public. All visible. All written by real people in the property industry who've worked with us - some for years, some more recently. Long-term clients. Newer clients....

Google reviews have always been one of the most powerful trust signals online. They influence where customers spend their money, which businesses Google promotes - and now, quietly, who can actually be seen leaving them. Because...

The quiet ranking signal your competitors are already using - are you? Online reviews have always mattered for reputation. But in 2026, they're pulling double duty. They now influence something even more important: your visibility...

For years, the digital strategy for estate agents was beautifully simple. Get more Google reviews. Rank well in search. Win more instructions. And honestly? It generally worked brilliantly. But the way people discover businesses...

Most agents collect ESTAS reviews… then let them gather dust Sound familiar? Here’s how it usually goes: You deliver genuinely great service (obviously) Clients leave glowing ESTAS reviews - verified, industry-specific, the...

How to automatically turn your website content into local visibility inside Google - without lifting a finger. Here's something a bit unsettling to think about: when a homeowner googles 'estate agents near me,' your beautifully...

Google's Anonymous Reviews Are Here - Here's What Estate Agents Need to Know Right, let's talk about something that's going to change how your agency handles Google reviews. As of November 2025, Google's rolled out a feature that...